Recently, at the end of the year, the topic of iPhone 15** diving more than 1,000 yuan again appeared on the hot search, which became popular on the Internet, and once again attracted a large number of fruit fans to place orders. According to statistics, its sales volume has increased significantly in a short period of time, and it has successfully occupied the top three positions in the mobile phone sales list.
* Looking at the above, the starting price of the iPhone 15 series has been reduced by 800 yuan, of which the lowest price is 5199 yuan, while the iPhone 15 Pro series is sold from 8999 yuan.
In fact, Apple has cut prices many times in order to sell sales, and even caused a large number of dissatisfaction among fruit fans during the Double 11 promotion. It is reported that a number of netizens reported on social platforms that Tmall Apple's official *** cut the price by 200-300 yuan again in the last two hours of the evening on November 11, and even could not refund the difference due to the lack of price insurance logo service.
This practice makes many consumers feel "backstabbing"!
It is reported that in recent years, many platforms have supported price protection services during the big promotion period, and consumers no longer have to worry about buying expensive when shopping, and they can apply to make up the price difference during the insurance period, after all, no one's money is blown by the wind.
"Business Investigation" shows that in the risk warning section, some companies have incurred administrative penalties because of "** protection". In September 2023, Jiaxing Tongren Materials*** provided "price insurance service", but during the price insurance period, consumers bought expensive, and the store did not refund the amount. As a result, he was fined for violating price control regulations.
However, Apple's situation is different from the above case. The price reduction in the last two hours of the Double 11 event was not penalized, not only because the platform issued coupons, but also because the store did not provide price insurance services.