Author |Pan Lei About a few days ago, someone released a rumor that BYD was going to engage in a big price sale**. But at that time, BYD did not seem to have made an official announcement. Car buyers are wondering, BYD's big move is killed today. Qin DM-i Champion Edition, directly dropped to below 90,000, only sold for 8980,000!In addition, all models of BYD Dynasty Network such as Han, Tang, Song, and Yuan have begun to raise prices!It is not yet known whether this wave of price reductions is BYD's ultimate move. Overall it's not quite like that. I feel that BYD is not ready to flip the table. But this ** battle must achieve some goals - sales will definitely be able to rise, and then by the way, test the opponent's reality. According to the usual practice, a question arises - who will be the one who will be used by BYD to sacrifice the flag?Fuel vehicles will definitely not run. Similar to the effect of BYD's "subversive fuel" launched this year, the first wave of blows was thrown on the chopping block by those joint venture fuel players. 
BYD did not hide the goal of the first war, and directly wrote the words "oil to electricity for a limited time" on the advertising copy. In fact, even if BYD doesn't say so, everyone knows who the victim is. Looking at the soaring penetration rate of new energy vehicles, you should know that fuel vehicles are now simply street rats. According to the data, the wholesale penetration rate of new energy vehicle manufacturers reached 36 in October2%。Among them, the penetration rate of self-owned brand new energy vehicles represented by BYD reached 51%. Luxury cars are also good, with a new energy vehicle penetration rate of 336%。The worst is the joint venture brand - the penetration rate of new energy vehicles of mainstream joint venture brands is only 64%。The data is very clear that the share lost by these joint venture car companies in the new energy market has been captured by BYD. For example, in the first nine months of this year, the sales of SAIC Volkswagen, SAIC-GM, and SAIC-GM-Wuling decreased year-on-year. 65%。In particular, SAIC Volkswagen, as a banner of China's joint venture car companies, has seen its presence decline at a rate that is visible to the naked eye. Also unlucky is GAC. From January to September this year, the sales of Guangqi Honda and GAC Toyota decreased by 23 year-on-year93% and 1033%。These two used to be called "Japanese joint venture duo", but now?In addition, Dongfeng Nissan and Dongfeng Honda will no longer even announce sales growth. All in all, things are very bad and very bad for joint venture car companies. 
A question that must be answered is - why did the wind review completely reverse overnight in the joint venture car you loved in the past?First of all, I think that technology is really not ok. I know that some people will definitely jump out and shout - is the car-making technology of the joint venture car not as good as BYD?Or shout: the reliability of the joint venture car, kill your own brand in seconds!I can only say that these people have fixed their thinking, and they have never seen the world from the perspective of movement and development. Of course, they don't know anything but fire. Let's put it this way, the current car-making technology of China's own brands, including software and hardware, belongs to the first echelon, if not the world's first. When someone mentions reliability, it's also nonsense. The other side of reliability is backward technology - because only the so-called "mature technology", to put it bluntly, is backward technology, so we talk about this. In addition, isn't this reliability the engine?But by now, the role of the engine has degraded. It's not the protagonist anymore. This is not a question of engine reliability. Since the engine and transmission are not fragrant, the electricity-related technologies of domestic cars are flying. BYD, that's how it became popular. In short, compared with joint venture fuel vehicles, China's own brand hybrid vehicles are more fuel-efficient, easier to drive, more luxurious, and cheaper - so what are we going to compare?The second reason is that the transformation of joint venture car companies is too slow. Of course, the slow transformation is also related to the lack of technological innovation. For example, DM-i, foreigners don't have it at all, so naturally they can't talk about introducing it. And then there are these joint venture car companies, all of a sudden, from lying down to winning, and the identity change is not very adaptable, so who is not defeated if you are undefeated?
Of course, we can't deny the credit of the joint venture car companies. Although these joint ventures have never transferred technology, they have at least cultivated China's automotive industry chain. This industrial chain has now been upgraded to the intelligent automobile industry chain, thus achieving high-quality development. The difference is that offense and defense have changed shapes. In the past, it was the joint venture car companies that pressed their own brands. Now, it is BYD chasing the joint venture brand of oil vehicles. Behind this, in fact, there is a difference between technology and no technology. What is surprising is that some joint venture car companies have been incoherent in the face of huge pressure. For example, at the Guangzhou Auto Show, GAC Toyota's booth appeared "joint venture is not a backward representative" PPT. Is it backward, is it your own decision?Then let's go back to BYD's ** battle. In terms of amplitude, this wave of discounts is okay. But I always feel that BYD hasn't made a dead hand yet. How things progress may depend on progress towards the sales target of 3 million units. If 3 million units are held in hand, it is estimated that BYD will accept it this year. But if 3 million units are still one fire away, BYD will come up with a devastating **war**. Then there's timing. After decades of experience in China's auto market, BYD will not know the number of roads in the year-end battle - who strikes first may not necessarily get too many benefits. Because consumers are still waiting for bigger deals. This also provides an expectation that BYD is still holding back its big moves. 2023 Annual Stocktake