Lei Jun revealed some important information about Xiaomi's first car in CCTV's "Face to Face" column. He said he was struggling with the car's prospects, worried about the lack of sales on the one hand, and the short supply on the other. In addition, Lei Jun also revealed that Xiaomi has invested more than 10 billion yuan in research and development funds to build this car, and mobilized 3,400 engineers to participate in it. Lei Jun regards building a car as his last chance to start a business, saying that he can only succeed and cannot fail, and will go all out to achieve the goal of winning. Xiaomi's first car is said to be expected to be launched in 2024, and it may be released at the end of 2023.
After the related news**, the outside world has paid much attention to Xiaomi's first car. Not so long ago, the high-definition ** and even the real car without camouflage **again**. The vehicles are extremely eye-catching, making people look forward to their styling and detailing. Some netizens speculated that these ** may have been leaked, or that Xiaomi staff were ** when they were taking promotional photos. Xiaomi said it has locked down the leaks** and will punish them in accordance with the non-disclosure agreement. However, there are different opinions on whether all this is true or not, and some people believe that Xiaomi may have deliberately leaked it to attract attention and traffic.
At the same time, there are also multiple Xiaomi Su7 actual driving ** uploaded on the **platform. The model in **is basically the same as the Ministry of Industry and Information Technology's certification photo and ***'s**, which verifies the authenticity of its identity as Xiaomi's first car. This high-definition uncamouflaged SU7 will be the representative model of Xiaomi cars, which will be purchased and driven by consumers in the future. Before***According to the configuration, its ** may be around 250,000, the low configuration will not be less than 250,000, and the high configuration may exceed 300,000. However, recently, there is a belief that considering market competition and Xiaomi's pricing strategy, it will be relatively close to the people, and it may only be set at 19About 990,000 yuan. Such cost-effective pricing is in line with Xiaomi's consistent style and is expected to be warmly sought after by consumers.
It is reported that Xiaomi will hold a Xiaomi car debut conference in Beijing on the 28th of this month, which will show the highlights of the new car's appearance, interior design, performance control, intelligent cockpit and intelligent driving, and announce the official price. The announcement of the selling price is highly anticipated, if it is true as previously speculated 19990,000 yuan, then it is expected to trigger a sales boom. However, if sales are hot and it takes too long to pick up the car, Lei Jun may face public criticism. This is both an opportunity and a challenge for a new car brand. In any case, Xiaomi's foray into the automotive sector will undoubtedly bring new competitiveness to the market and more choices for consumers.
As a technology company that has made its mark in the field of smartphones and home appliances, Xiaomi's strategy has naturally attracted a lot of attention. Lei Jun personally led Xiaomi into the automotive field, which means that Xiaomi has a layout and bet on the future travel field. Personally, I have a positive attitude towards this move.
First of all, Xiaomi, as a company with strong innovation ability and strong technical strength, has considerable advantages in entering the automotive field. By integrating its experience and technologies in electronics, software, and smart homes, Xiaomi is expected to bring many innovative products and solutions to the automotive industry. For example, through intelligent software systems and Internet of Things technology, drivers can be provided with a safer, more convenient and intelligent car experience. This kind of cross-border integration and innovative thinking will bring great advantages to Xiaomi's development in the automotive field.
Secondly, Xiaomi has a strong brand influence and user base. As one of the largest smartphone brands in China, Xiaomi has a large user base and strong brand loyalty. This brings a huge market potential and user base to Xiaomi Auto. Xiaomi's fan culture and unique marketing methods will also bring new possibilities for car sales and branding.
Finally, Xiaomi's entry into the automotive industry will bring more competition and innovation momentum to the entire industry. In the current context of accelerating intelligence and electrification in the automotive industry, Xiaomi's participation will further promote the transformation and upgrading of the industry. Competition keeps businesses alive, and innovation drives the industry, which is also a good thing for consumers. The addition of Xiaomi will bring consumers more choices and more cost-effective products, and at the same time, it will also prompt traditional car companies to accelerate the pace of innovation.
Overall, Xiaomi's entry into the automotive industry is undoubtedly a big gamble, but it is also an innovative move worth looking forward to. I hope that Xiaomi can successfully create unique car products and bring more surprises and convenience to future travel. It is believed that with the passage of time, Xiaomi Auto will gradually gain a foothold in the market and bring more surprises and changes to consumers.