In a global business environment, entering European and American supermarkets is an important milestone for many manufacturers. One of the keys to success lies in effective sample preparation. The following is a detailed three-stage sample preparation process designed to help merchants enter overseas markets smoothly.
Phase 1: Initial sample preparation and evaluation
First, merchants need to prepare in-stock products, including original products and packaging, and then send samples to our U.S. office. Here, our team of experts will conduct a comprehensive inspection and testing of the product to familiarize itself with its characteristics. They also compare these products with their competitors in the market to find out what makes them unique. If any modifications are needed (such as packaging, color, function, instruction manual, etc.), we will provide professional advice. Usually, merchants can receive feedback and data from us within two weeks.
Phase 2: Adjust the sample based on feedback
Based on our feedback, merchants need to modify the product accordingly. This may include design tweaks or functional improvements. Once the modifications are complete, the new samples are sent to our US office again. Depending on the planned sales channel, we will then send the samples to the buyer's or supermarket's U.S. office. The buyer will conduct a full evaluation of the product, a process that takes about four weeks. The evaluation includes reviewing product information, conducting product testing, and comparing products with existing vendors.
Stage 3: Preparation and review of the final sample
This stage is the most critical part of the process. Based on the buyer's feedback, we will coordinate with the merchant to make further design changes to the product. These changes may involve the appearance, functionality, or other critical aspects of the product. Merchants need to complete the production of new samples in the shortest possible time and provide them to buyers for review. The samples at this stage are called "** samples", and the speed and quality of its provision will directly affect the progress of merchants entering overseas supermarkets and the final approval of buyers.
Sample preparation is a key step in entering European and American supermarkets. Merchants need to be carefully prepared at each stage and make timely adjustments based on feedback. With such meticulous preparation, merchants can greatly increase the likelihood that their products will be accepted by overseas buyers, so as to successfully enter the international market.
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Cross-border e-commerce, offline stores, brand entry, buyer selection, brand going overseas, DTC brand going overseas
Chinese brands go overseas.