This year, HangzhouLiangzhuThe volume of Linhai Vegetable and Fruit Professional Cooperative is expected to increase by nearly 30%, however, the overall efficiency has decreased by more than 20%. The person in charge, He Linhai, was very troubled. He pointed out that Hangzhou people are the favoriteBaby cabbageFor example, in the past three years, the price of vegetables in the same period has been 13-1.5 yuan between catties. However, this year, the cooperative's yield per mu increased by nearly 1,000 catties, and the average price of wholesale supply to farmers' markets or supermarkets was only 08-1.2 yuan, a decrease of about 45%.
Not only thatBaby cabbageCabbageThe ** has also dropped by nearly half, compared to 0 in previous years8-1 yuan, and this year it is only 05-0.6 yuan;ZucchiniThe ** is from 17-1.$8 dropped to $12-1.$3. At the same time, the increase in production has brought an increase in the amount of labor, and the labor cost has increased by nearly 25%."Increased production cannot be matched by costs and price reductions"He Linhai told reporters that the main reason for the worries of large households is the decline in vegetable pricesProfitsLower.
According to Zhejiang ProvinceVegetablesData from the Melon and Fruit Industry Association, Zhejiang ProvinceVegetablesThe area reached 241 in late November20,000 acres, a year-on-year decrease of 04%；WhileVegetablesProduction increased by 05%, it can be seen that the average yield per mu has increased. The reason behind this is that this year's climate is abnormal, and the temperature continues to be high, which has not been affected by disasters such as autumn tigers and typhoonsVegetablesThe growth rate is accelerated, the cycle is shortened, and the market date is advanced. Due to the north and southVegetablesAt the same time, the supply exceeds demand, resulting in most of itVegetablesof the land wholesale ** declined.
The price of vegetables is the norm of seasonal changes, with the increase of cold air, rain and snow, and the arrival of the year-end double festivalVegetablesConsumer demand is expected to riseVegetablesWill pick up. According to data from the Zhejiang Provincial Institute of Commerce, by last week, Zhejiang ProvinceVegetablesThe average wholesale price is 540 yuan kg, 13%。VegetablesThe increase in consumer demand will drive the recovery.
Climate anomalies pairsAgricultureThere are great impacts, such as high temperatures, continued overgrowth, pest and disease problems, etc. In order to solve these problems, farmers need to clean up the affected ones in a timely mannerVegetablesand re-select varieties suitable for the current season. At the same time, it is necessary to strengthen the management of crops, protect against cold and keep warm, and reduce losses due to disasters. In addition, it can also be strengthenedAgriculturesupport, providing ** subsidies and insurance and other measures to mitigateFarmersloss.
In view of the situation of vegetable prices**, cooperatives can take someMarketingstrategy to improveProfits。For example, it can strengthen product brand building and improve productsAdded valueto attract consumers and increase sales**. At the same time, it can expand offline channels, cooperate with supermarkets, restaurants and other merchants, directly to consumers, reduce intermediate links, and improveProfits。In addition, cooperatives can be strengthenedAgricultural productsof deep processing, developmentAgricultural productsby-products or processed foods, increasing sales channels andProfits