The glory of the superhero blockbuster is completely gone!
DC's latest superhero blockbuster "Aquaman 2" was released in China for 6 days, and the box office was only 2300 million.
2.The domestic box office of 300 million seems good in the current environment, but it is undoubtedly a hit for a superhero blockbuster of this size.
Not only did the domestic box office hit the streets, but it was also miserable from a global point of view. "Aquaman 2" had a global box office of 120.1 billion US dollars, excluding the domestic box office, it can be seen that North America is also quite optimistic.
Of course, from the perspective of the whole year, "Aquaman 2" is still in the middle ground in the entire superhero blockbuster system, which is not too bad, at least surpassing "Captain Marvel 2".
If you don't compare it, you don't know the gap, and compared to the past, it's a world of difference.
You must know that the first "Aquaman" set the best box office results in DC history, with a global box office of 115.4 billion US dollars, and the mainland is also crazy to take 201.3 billion.
But now it is not what it used to be, the glory is no more, and now 500 million is an insurmountable mark, let alone 1 billion or 2 billion.
The upcoming New Year's Eve file in China, the competition is even more fierce, and "Aquaman 2" has been out of the game in advance.
The importance of "Aquaman" to DC is self-evident, and "Aquaman 2", which has high hopes, is not only responsible for saving DC, but also for saving superhero genre films. But it has long been out of the game, and now at the box office, not only will the DC universe be overturned, but the entire superhero theme will continue to decline.
After the fire of the first part, the original cast returned, and "Aquaman 2" cost $200 million to continue to build with a lot of money.
Like the first part, it was released in advance in the mainland, and this time, director Wen Ziren and starring Momoa came to China for a roadshow in person, and the momentum was huge, and it was even hotly searched for several days. After all, the first part won a box office of more than 2 billion, but the era of superheroes has long passed, and no one can save the decline of this genre.
Although Aquaman 2 has passed the word-of-mouth score, under the current situation, there is no major innovation breakthrough, and it is naturally difficult to have a better box office performance. What's more, "Aquaman 2" has also been riddled with problems in the past five years, and has been mired in the quagmire after many reshoots and remakes.
The audience is no longer the audience of five years ago, but the superhero genre has stagnated.
Not long ago, Marvel's annual finale "Captain Marvel 2" had a box office of only 1 in the mainland100 million, and the global box office is only 20.5 billion US dollars, it can be said that the loss is a mess.
When everyone thought that "Black Panther 2" and "Ant-Man 3" were already Marvel's lower limit, they didn't expect "Captain Marvel 2" to refresh the lower limit, there is no minimum, only lower.
Although Marvel has gradually lost its advantage, DC is even more struggling, and the ** era of superhero films has gradually drifted away.
And this is even more obvious in China, not only superhero blockbusters, but the entire Hollywood blockbusters have long gone downhill.
In 2023, there will be no Hollywood film with a box office of more than 1 billion.
The highest "Fast and Furious 10" scored 98.4 billion, which almost exceeded 1 billion, followed by 85.1 billion.
The box office of 1 billion has become an insurmountable hurdle for Hollywood films.
And the highest in the superhero genre is 60.6 billion. Like "Black Panther 2" there is only 10.6 billion, "Ant-Man and the Wasp: Quantumania" is only 27.2 billion, "Captain Marvel 2" is only 1100 million.
Today's "Aquaman 2" is expected to rank second in the genre, so "Aquaman 2" is not too bad, but it is also a miserable loss.
Looking back, the pinnacle of Hollywood was 2014.
That year, not only Hollywood films accounted for half of the annual box office list, but "Transformers 4" was the annual box office champion. Further back, "Avatar" and "Titanic" have all won the annual box office champion.
But after 2014, this position is no longer in Hollywood, let alone now.
What happened to Hollywood films, including the superhero genre?
"It's not that Chinese audiences don't like to watch Hollywood movies, but they don't like to watch homogeneous and uninspired Hollywood movies. ”
The comments of netizens can be described as hitting the nail on the head!
or the continuation of classic IP, or the expansion of series IP, are all the continuation of various adaptations and remakes, homogenization and templating are quite serious, coupled with cultural controversy, as well as the lack of box office actors, Hollywood blockbusters are no longer so indispensable.
It's not that the audience doesn't pay, but why do you make the audience pay.
For those clichéd templated genre films, the audience has long been tired of them.
Although there is still a lot of money invested, there are very few real innovations, and they are not enterprising and complacent to an unprecedented point, all of which are "gnawing at the old", how to attract audiences with such films.
On the contrary, domestic films have risen strongly, whether it is a war theme, a science fiction theme, or a magic theme, they have all ranked among the world's first-class level, and the era of domestic blockbusters has quietly come.
In the past, there was "The Wandering Earth", and now there is the "Fengshen" series, under the decline of Hollywood films, domestic films have achieved corner overtaking!Although it is not enough to be compared in the world, with the development of the future, it is bound to have an important place in the international market.