"Traffic Light Yellow" rebroadcast, it only took three minutes, and the live broadcast room was blocked.
bowed and thanked him, dressed normally, from being vulgar and causing controversy to being named by the Consumer Association and People's Daily Online. After being silent for a while, she continued to come back to live broadcast, and it seemed to become much more "normal".
However, the platform didn't seem to want to give her a chance to make a comeback, and after only three minutes of broadcasting, she just bowed to the fans, and the live broadcast room was blocked.
It is worth noting that in these three minutes, the total number of viewers in the yellow live broadcast room of the traffic light has reached 180,000.
Netizens also have their own opinions on this behavior, and fans said that it was blocked as soon as it was broadcast, which was obviously targeted, and directly shouted to the Douyin official that it should not be forced to broadcast so unreasonably. But most netizens praised that the yellow of the traffic light was called vulgar by the People's Daily Online, and it was impossible to continue the live broadcast without any treatment.
However, Douyin has not responded for the time being, and Douyin customer service said that customer service cannot inquire about the specific ban punishment of the "Yellow of Traffic Light" account, and the anchor can contact human customer service for feedback to check the reason for the ban and whether the ban penalty meets the requirements for unblocking.
Judging from the previous data, Huang of the traffic light (hereinafter referred to as "Xiao Huang") has always been the head live broadcast anchor, second only to Brother Xiao Yang in data. If Xiao Huang's live broadcast room has been blocked, then Brother Xiao Yang is likely to lose a general.
In order to keep Xiao Huang, Brother Xiao Yang has made a lot of efforts, at the beginning, Xiao Huang was deeply involved in controversy because of the vulgarity in the live broadcast, Brother Xiao Yang not only spoke for her on the spot: "Recently, she has been under a lot of pressure, and after this time, many things can't be let go, she can't go back to the past, sometimes she is very restrained, she becomes undaring, she is afraid." She really keeps putting down her baggage to make everyone happy, which is rare, who wants to pretend to be a clown to make everyone happy?”
also took myself as an example, I hope everyone can understand her more and be more tolerant: "I also came from a scolding." ”
Xiao Yang's team did not issue an apology after being named by the consumer association and the People's ** Network, and even the Hefei market supervision department in the region where Xiao Yang's team belonged said: "Draw inferences from an example and conduct a thorough investigation of such issues." Xiao Yang still wanted to keep Xiao Huang, and he didn't make it clear that he would cut ties with vulgarity.
Under the scrutiny of the whole network, the three sheep team, which was deeply negative, came up with a solution. Stars such as Wang Sulong, Pu Shu, Zhang Xinzhe, and Twins were invited to Hefei to hold a star concert that only belonged to fans.
Before the concert began, Xiao Yang promised fans many times: this time he will not sell tickets, will not bring goods, and will close the gift reward, and will also send refrigerators, tablets, and battery cars to "give back to the brothers". But this kind of business that seems to lose money has made Brother Xiao Yang "earn" a lot of money.
In this concert, 30,000 "free" tickets were swept away, and the offline seats were full, and the audience was crowded. The total number of viewers in the live broadcast room exceeded 60 million, and the likes were as high as 400 million. After the concert, Brother Xiao Yang's account increased by 4 million fans.
And the gain is more difficult to calculate. On the way to the concert, Brother Xiao Yang even moved the story of how he changed from an ordinary rural boy to the founder of the group on the screen. Inspirational and sensational, playing the emotional card is still a powerful means in the atmosphere of the concert.
At this concert, no one cares about the ** turmoil caused by Brother Xiaoyang's apprentice "Traffic Light Yellow" bringing YSL, but remembers the emotion brought by Brother Xiaoyang's spending 30 million yuan to hold a free concert.
Then the storm seemed to stop, over. But this time, Xiaohuang's live broadcast room was banned for no reason after only three minutes, and the situation does not seem to be optimistic.
For anchors who rely on ugly and vulgar to bring goods, it is necessary to adjust the "steering wheel". From "Teacher Guo", who deliberately pretends to be ugly, to the middle-aged and elderly top male idol "Xiucai", in order to attract traffic, the Internet celebrities who are permanently ** are all ugly and have no bottom line.
This time, Brother Yang's apprentice replay was immediately banned, which may be because the platform does not want to be defined as conniving at the existence of vulgar accounts, and can only restrict or boycott this form of live broadcast.
With the rapid rise of live streaming, some "Internet celebrities" have seized the curiosity and "ugliness" psychology of some netizens, and have completed the delivery by deliberately pretending to be ugly, pretending to be crazy, and selling stupid to attract attention and fans. This kind of delivery method often only focuses on attracting attention and earning traffic, while ignoring the quality of goods and services, which will not only damage the rights and interests of consumers, but also have an immeasurable negative impact on the brand.
For brands, this is the focus on short-term benefits and ignores long-term development. While vulgar methods can attract an audience in a short period of time, they cannot build a stable user base and brand image, which is not conducive to the long-term development of the anchor and e-commerce industry.
Some experts pointed out that in recent years, China's relevant departments, short platforms, and e-commerce platforms have successively issued relevant regulations to strengthen the governance of the chaos of live streaming. Then some anchors still rely on vulgarity and rubbing to get out of the circle to attract traffic, and the culprit behind this is the realization of traffic. Vulgar delivery not only tarnishes the ecological order of the Internet, but also violates the original intention of live streaming, greatly reducing the shopping experience of consumers.
Therefore, anchors who rely on ugly and vulgar delivery need to adjust the "steering wheel" and turn to a healthier, more active, and more beneficial way of bringing goods, focusing on product quality and service, and establishing a good brand image.
If you continue to blur vulgarity with atmosphere, and confuse pretending to be ugly with "making everyone happy", then such a live broadcast will sooner or later become a "disaster".
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