Recently, the apprentice of tens of millions of Internet celebrity Xiao Yang, "Yellow of Traffic Light", caused controversy due to vulgar goods and was banned again. This incident has attracted widespread attention and discussion, not only because of the popularity and influence of Xiao Yang and his team in the live broadcast industry, but also because of the problems and challenges in the live streaming industry reflected by the incident.
First of all, vulgar delivery has become a problem that cannot be ignored in the live streaming industry. In order to attract attention and increase attention, some anchors do not hesitate to use vulgar, spoof, pornographic and other means to create topics and traffic. This kind of behavior will not only damage the image and credibility of the live streaming industry, but also cause misleading and losses to consumers. Therefore, industry regulators and platform parties should strengthen the crackdown and punishment of vulgar goods to maintain the health and stability of the industry.
Secondly, Brother Xiao Yang and his team have repeatedly caused controversy due to vulgar remarks and behaviors, which have aroused the disgust of many people. Although they have publicly apologized, such behavior should not be tolerated and condoned. As a public figure and industry leader, Brother Xiao Yang and his team should pay attention to their words and deeds, set a good example and image, and lead the healthy development of the industry.
Finally, consumers should also maintain a rational consumption concept and not blindly pursue low prices and Internet celebrity effects. When purchasing goods, you should compare prices with multiple parties, carefully screen them, and choose formal channels and reputable merchants to buy goods. At the same time, consumers should also pay attention to protecting their rights and interests, such as timely complaints and rights protection when encountering problems.
In short, the incident of Xiao Yang's apprentice "Yellow of the Traffic Light" being banned again has aroused widespread attention and discussion. Problems such as vulgar delivery, industry supervision, public figure image, and rational consumer consumption all need to be paid attention to and solved. Only through the joint efforts of all parties can we promote the healthy and orderly development of the livestreaming industry and bring consumers a better shopping experience.