Digital Good Things Award If you missed Dong Yuhui's "small essay" incident, then you must have missed one of the hottest topics on the Internet in 2023. At present, this topic has rushed to the hot search in many **, and the stock price of Dongfang Selection has fallen by 20% in three days, and nearly 700,000 fans have been lost in the live broadcast room in two days, and the incident is still fermenting. I have to say that there are many people moving small benches, waiting to eat this big melon between Yu Minhong, Dong Yuhui and former CEO Sun Dongxu selected by Dongfang!In the past few days, these three people have appeared frequently on camera, busy putting out fires, and a common topic they mentioned is opposing the "fan circle culture". What is "Fan Circle Culture"?How did it come to be?What are the pros and cons?I'm here to tell you about it today.
First of all, "fan circle culture" refers to the formation of a unique cultural phenomenon in the process of chasing stars, due to the "favoritism" of fans for celebrities, "fan circle culture" has been formed over time. The developed environment and the popularity of social platforms provide the soil for the formation of "fan circle culture". Fans can quickly gather on the Internet to share their love and support for idols, forming a fan group with a strong sense of identity and cohesion, that is, "fan circle".
The industrialization of the entertainment industry and the rise of live streaming on online platforms have also provided impetus for the formation of "fan circle culture". Entertainment companies and platforms attract the attention and popularity of a large number of fans by launching idol groups, celebrities, and streamers. These idols and anchors have become the spiritual sustenance and emotional identity of fans, forming a close fan relationship.
However, the drawbacks of the "fan circle culture" are obvious. For example, some fans are too fanatical, and the worship and pursuit of idols may be beyond the scope of reason, especially some minors, who are prone to excessive behavior and speech. In addition, the "fan circle culture" may also be used for commercial purposes, such as obtaining commercial benefits by hyping up idol topics and creating controversy.
The surging public opinion of the Dong Yuhui incident can also be interpreted from the perspective of "fan circle culture". As a knowledge-based anchor, Dong Yuhui shared knowledge and insights in live broadcasts, attracting the attention and love of a large number of fans, and the number of fans in his live broadcast room once exceeded 10 million. As soon as the "small composition" incident came out, the power of netizens to protect Dong Yuhui continued to grow on the Internet, and the contradictions between Yu Minhong, Sun Dongxu, and Dong Yuhui became more complicated, and netizens expressed dissatisfaction and boycotted Dongfang Selection. This dissatisfaction and resistance may stem from the exclusivity and narrow-mindedness of the "fan circle culture", that is, the belief that only what you like is the best, and the rejection of other styles or views.
Although the "fan circle culture" has promoted the development of the entertainment industry and online platforms to a certain extent, the online violence caused by the "fan circle culture" and the mutual attacks and abuse between fans of different "fan circles" are not uncommonWhat do you think about this?Let me know in the comments section!