On December 18, in CCTV's "Face to Face" program, Lei Jun, the founder of Xiaomi Group, was interviewed and shared the experience and current situation of Xiaomi Automobile. He said that Xiaomi's entry into the automotive industry has many natural advantages, because smart electric vehicles are essentially the integration of the consumer electronics industry.
When asked about Musk's previous evaluation of Xiaomi's entry into the electric vehicle market, Lei Jun responded: "The chairman of a car company told me that a smart electric car is actually a large mobile phone with four wheels, indicating that the two industries are highly integrated." He believes that Xiaomi's entry into the automotive industry is "challenging", but "overall the difficulty is manageable".
Lei Jun admitted that three years ago, he felt that building a car was a "very difficult" thing, so he formulated the principle of "keeping the right and surprising". He stressed the need to fully respect the laws of the automotive industry, use industry-proven technologies to ensure the quality of the first car, and innovate on this basis.
In order to ensure success, Lei Jun decided to adopt a strategy of "ten times the investment". He gave an exampleGenerally, car companies need to invest 300 to 400 people and 1 billion to 2 billion yuan to build a car, but Xiaomi Auto's first car invested 3,400 engineers and more than 10 billion yuan in research and development expenses, which is "more than ten times the investment".
However, Lei Jun also expressed some concerns about the sales of Xiaomi cars. There are all sorts of anxieties behind his concern that he won't be popular once he goes public, or that he'll have to wait a year or two for a market reaction.
In the face of the current situation of macroeconomic pressure at home and abroad, some people have questioned whether Xiaomi's high investment in R&D is too risky. In this regard, Lei Jun believes that the more difficult the situation is, the higher the investment, the better the market recovery.
It is worth mentioning that the recent growth of Xiaomi Group's performance against the trend has also brought some impetus to Xiaomi Auto. According to reports, Xiaomi Group (01810HK) announced its third quarter results. According to the data, in the third quarter, Xiaomi Group's total revenue reached 70.9 billion yuan, and the adjusted net profit was 6 billion yuan, a year-on-year increase of more than 180%, and the adjusted net profit in the first three quarters was 17 times. This shows that Xiaomi has made certain achievements in the market competition, and also provides strong support for the development of Xiaomi cars.
However,The issue of pricing for Xiaomi cars is still up in the air. At the moment, there are two widely circulated opinions about the price of the Xiaomi car, but the specific price has not yet been determined.
Overall, Xiaomi's founder Lei Jun's response and outlook to Xiaomi Auto in the CCTV program shows Xiaomi's efforts and potential to enter the automotive industry. Despite some challenges, Lei Jun believes that Xiaomi has a natural advantage and ensures the quality and competitiveness of Xiaomi cars through high investment and innovation. With the growth of Xiaomi Group's performance against the trend, the market's expectations for Xiaomi cars are also increasing. In the future, Xiaomi Auto is expected to play an important role in the smart electric vehicle market and bring new vitality to the industry.
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