Listed companies need to go through a series of steps and precautions for CCTV advertising, and the following are some suggestions:
1.Clarify the purpose of publicity: What is the purpose of the listed company's CCTV advertising?Is it to increase brand awareness, boost sales, or strengthen brand image?Only when the purpose of propaganda is clearly defined can propaganda plans and strategies be better formulated.
2.Formulate a publicity plan: CCTV Advertising** China Television Heilan Communication understands that according to the purpose of publicity, formulate specific publicity plans and strategies, including the theme, creativity, audience, channel, budget and other aspects of the advertisement. At the same time, it is necessary to take into account the special requirements and standards of CCTV advertising to ensure the implementability and legitimacy of the plan.
3.Creative design: Carry out creative design and production of advertisements according to the publicity plan. It is necessary to take into account the audience characteristics and brand image of CCTV advertising to ensure that the creativity and presentation of the advertisement can attract the audience and convey the brand value.
4.Submission for review: Submit the advertisement film to CCTV for review to ensure that the advertising content complies with national laws and regulations and social ethics. During the review process, it may take several revisions and adjustments, and you must be patient and cooperate to ensure that the review is finally passed.
5.Advertising: After the advertisement is reviewed, negotiate with CCTV about the time and cost, sign a contract and pay the relevant fees. At the same time, it is necessary to do a good job in monitoring and evaluating the effect of advertising, and adjust publicity strategies and plans in a timely manner.
6.Keep promoting: Don't stop promoting after your ad is over. You can consider continuing to promote on other **, or carry out offline activities, etc., to maintain brand ** and attention.
The above are some suggestions and precautions for listed companies to advertise on CCTV, for reference only. In actual operation, it is also necessary to take into account market competition, audience needs and other factors, and constantly adjust and improve publicity plans and strategies. At the same time, it is necessary to pay attention to abiding by national laws and regulations and social ethics to avoid violations.