Spring Festival Gala
As a major attraction of the Spring Festival Gala, the design of the mascot has always attracted much attention. This year, the Spring Festival Gala officially announced that the theme of the mascot is the Chinese dragon, named "Long Chenchen". You may think that this is a very traditional and very culturally appropriate choice, and it should be recognized by everyone. However, when you see the design of the mascot, you may be disappointed.
The official Spring Festival Gala issued us a "Long Chenchen" good news, with the most representative totem of the Chinese nation-dragon, as the mascot of this Spring Festival Gala. Hey, this dragon was praised as "a treasure all over his body", and the design inspiration actually came from a lot, and he even ordered a lot of museums.
The subtext can be understood at a glance: the Spring Festival mascot has put a lot of thought into it this time. But not long after the announcement, the comment area of the Spring Festival Gala completely exploded, and everyone began to complain about this design.
Netizens have complained that this mascot is too ugly, too earthy, too boring, too auraless, and some people even say that this is a "homogeneous AI flavor", just like it is randomly generated with AI, without any creativity and characteristics. What's more, some people pointed out that this mascot is plagiarized, and there are great similarities with some previous designs. All this has made the official mascot design of the Spring Festival Gala a laughing stock, and it has also greatly reduced the image of the Spring Festival Gala.
In the face of questions and criticism from netizens, the official Spring Festival Gala did not choose to be silent or apologize, but chose to fight back. Through Weibo and other channels, they issued a public relations response, claiming that the mascot was drawn by the designer himself, without the use of AI, and without plagiarism, and also attached the designer's hand-drawn sketches and ** to prove their innocence.
However, this PR response did not have the desired effect, but instead attracted more skepticism and ridicule. Netizens said that this public relations response document is too simple and not convincing, and some people even suspect that it was written in a hurry by the official Weibo of the Spring Festival Gala without any review and modification. Some netizens also found that the hand-drawn sketches and ** in the public relations response have great similarities with some previous works, and they are suspected of borrowing or plagiarism. All this made the official public relations response of the Spring Festival Gala a joke, and also greatly damaged the credibility of the Spring Festival Gala.
Some people even said funny: "Chinese New Year's Eve is not a holiday and AI New Year is more compatible." "Netizens who know AI can't sit still anymore and start to attack this mascot.
From AI painting, ** to being questioned about the Chinese New Year's Eve, the Spring Festival Gala can be said to be getting deeper and deeper. Looking at the Spring Festival Gala on the official Weibo to interpret the connotation seriously, it is really embarrassing. I have to sigh, people say that people rely on clothing, and the mascot of the Spring Festival Gala relies on packaging, and the operation is as fierce as a tiger, but at first glance, the special effects are still two hundred and five.
Hey, the industry is different, and the judging criteria are difficult to compare, but everyone has a basic consensus on the perception of beauty. The overturning of the mascot of the Spring Festival Gala is already an ironclad fact, and the designers of the Spring Festival Gala must be exhausted now.
The official of the Spring Festival Gala woke up in the middle of the night to write a public relations article, and as a result, an epic public relations disaster was staged: he actually said that the mascot was drawn by the designer himself, and he did not forget to put the designer's computer screen recording as proof. But because the file size is too small and the layer is not opened, the response of the Spring Festival Gala was questioned and not convincing enough.
Just when the public relations was questioned again, sharp-eyed netizens also dug up the cooperation promotion between XX and the Spring Festival Gala, mentioning the Spring Festival Gala mascot Chenchen, and the promotional selling point of the Spring Festival Gala mascot reads: "The world's first AI-designed mascot".
It seems that the Spring Festival Gala underestimated the archaeology and melon-eating ability of netizens, and made themselves embarrassed. Some people began to complain about the public relations of the Spring Festival Gala, like Hua Xizi's public relations, thinking that Hua Xizi had been compiled. Maybe it's because one says "we will work harder in the future" and the other says "we will continue to work hard to make a good product".
Whether the mascot of the Spring Festival Gala in the Year of the Dragon is made by AI has become less important, but the perfunctory attitude of the Spring Festival Gala public relations is already a sure thing. This turmoil began with "Long Chenchen", but it intensified in the topic of not having a holiday on Chinese New Year's Eve, and the Spring Festival Gala fell deeper and deeper.