With the rapid development of China's economy, everyone's consumption level has also ushered in new changes, paying more attention to product quality, and in order to meet consumer demand, all walks of life have started to upgrade product quality. In this context, as a leading enterprise in the betel nut industry, Taste King Group adheres to the original intention of attaching importance to product quality, and has summarized a unique quality control system based on consumer needs in terms of raw material selection, product production, terminal sales, etc., and has continuously upgraded and optimized to create a high-end betel nut brand that meets the needs of consumers.
Hecheng Tianxia betel nut was officially launched in 2014 and became the No. 1 in Hunan in just two years, with cumulative sales of far more than hundreds of millions of packs. At present, the total terminal outlets of betel nut in the world have reached one million, and the sales cover hundreds of cities, covering Hunan, Hubei, Guangdong, Jiangxi, Hainan, Guizhou and many other provinces.
In order to ensure that each betel nut has good quality, and Chengtiantian has an attitude of excellence from raw material selection to production. In the selection of raw fruits, 100% of Hechengtianxia's betel nuts are made of Hainan tender green fruits, and Hainan Wanning, which is known as the "hometown of China's betel nuts", is used as the procurement place. Located in the tropics, Wanning is as warm as spring in winter, with abundant rainfall and rich in selenium, and its unique geographical environment provides excellent growing conditions for betel nut. It is not enough to pay attention to the source of the fruit, and Hechengtianxia also carries out fine screening of the original betel nut fruit from multiple dimensions such as the shape of the flesh, the fullness of the flesh, and the delicacy of the fiber, so as to lay a solid foundation for the high quality of the betel nut from the root.
At the same time, Hecheng Tianxia is also determined to innovate in processing methods. Abandoning the traditional smoking process of betel nut processing, the more environmentally friendly smoke-free technology and green fruit refining technology are adopted, and the raw seeds are dried and processed with high-temperature steam as the power, and the whole process is smoke-free. The betel nut processed in this way has a flexible and strong taste, a mellow taste and a strong fiber layer, which not only continues the strength of the traditional taste loved by the old people, but also takes into account the soft taste that young people love, so it is well received by the market.
In the future, Hecheng Tianxia betel nut will further improve its product services and supply, continue to meet the diversified needs of consumers, and at the same time lead the upgrading of the betel nut industry chain and promote the healthy development of the betel nut industry.