Today's Chinese auto market, competitors gathered, the track is crowded, for all car companies, the competition pattern is turbulent and unpredictable, and the high pressure of competition allows car companies to cut prices and open the book, close to the hand-to-hand combat;Some are deeply engaged in technology in the field;Others are opening up new tracks, and Chery belongs to the latter.
On April 7 this year, Chery Group's "new force" - the new smart electric vehicle brand icar was officially released. Positioned in the 15-300,000 passenger car market, the target user group is 25-35 years old young people, it is not only Chery's first new energy brand, but also the first Chinese brand to clearly face young people.
As a new brand of Chery Automobile designed for young consumers, on December 18, the first model of icar, icar03, officially opened pre-sale, with a total of 6 models and a pre-sale range of 12980,000-18580,000 yuan.
Before the release of the iCar 03 pre-sale, there was no pure electric hard-core off-road vehicle on the market with a range of more than 400km and a battery life of less than 200,000 yuan. After all, in the range of 10-200,000 yuan, it is difficult for pure electric vehicles to take into account off-road endurance performance and cost, and Chery accurately found a gap in the 10-200,000 yuan pure electric market. This market is probably one of the few blue oceans at present.
Chery New Energy iCar 03 adopts a "square box" shape design, positioning itself as a "tide box electric SUV", with a closed front grille that protrudes forward with a wide black front grille, highlighting its pure electric identity while bringing a stylish and tough visual experience. The front of the car adopts a vertical "I" shaped light strip in the double T-shaped split headlights on both sides, which has an obvious visual effect after being lit.
The body size of the new car is 4406x1910x1715mm, the wheelbase is 2715mm, and the long axle ratio is also an important feature, which is conducive to further expanding the occupant space experience. Inside, there are up to 36 storage spaces, with pockets, hooks, compartments, and boxes. On the outside, there is a floating roof, convex wheel arches, concealed door handles, and an external "school bag" (side-opening electric tailgate) at the rear. After getting used to the average family car, this boxy and unique model is easy to attract attention.
It is worth mentioning that,Chery icar03 uses homophonic stalks,To name the appearance color:It's really white、Really black、A little gray、Really annoying silver、I'm good blue and not burnt green,Although the body color naming has been complained on the Internet,But there are stalks, topics, discussions,Easy to read, easy to understand,Easy to remember,This wave of communication is in the arms of young people,Very networked。
Compared with the exterior styling, the cockpit of the iCar 03 is closer to the common style of new energy vehicles, with a rectangular full LCD instrument panel plus 15The combination of 6-inch floating multi-** touch screen, as well as the knob-type electronic shift mechanism, is wrapped in a large area of leather on the material, with a refreshing color, and the overall texture is good.
In terms of configuration, the icar 03 will be equipped with 6-way electric adjustable seats for the main driver, dual-zone automatic air conditioning, rear air conditioning outlets, roof racks and other configurations, and the middle and high-end models will also be equipped with 8155 chips, NFC keys, 50W wireless fast charging for mobile phones, four-tone voice interaction, steering wheel heating, front seat heating, main driver's seat ventilation massage, memory function, Yan Fei Lishi 12 speakers, 64-color ambient lighting and electric tailgate and other higher-end configurations.
In terms of power, the new car offers single-motor two-wheel drive and dual-motor four-wheel drive versions, with a maximum power of 135kW for the single-motor version and 70kW for the front and 135kW for the dual-motor version, both front and rear are permanent magnet synchronous motors. Equipped with a lithium iron phosphate battery pack, it is available in three range versions: 401km, 472km and 501km.
Safety is actually one of the highlights of Chery new energy iCar 03, Chery adopts the design of all-aluminum body and multi-cavity cage body, honeycomb embedded ultra-strength all-aluminum body girder, equipped with anti-rolling system, not only higher safety, but also lighter weight, the total mass is only 230kg, 30% lighter than the same level, will be lighter. In terms of batteries, 10mm sandwich structure protective armor, CATL's customized high-energy-density batteries, and thermal runaway monitoring and early warning all make safety more guaranteed.
In addition, in the chassis part, the new car also innovatively adopts the MacPherson front overhang + H-arm multi-link rear overhang structure, and the connecting rod components are all connected by hydraulic bushings, and there are also i-road electric four-wheel drive driving escort, two-wheel drive four-wheel drive intelligent switching, with the blessing of the original hybrid chassis of Land Rover Defender homology technology, it has a higher quality dynamic experience, which is also a proper leapfrog treatment in the same type.
Overall, the ** span is large, and the official listing may be reduced in price, but at this price Chery new energy icar 03 has an absolute advantage, because it collects elements such as "square box", "pure electric", "young people's brand", "modification space", etc., stacked up the buff, and its own appearance and interior, power and safety are also said in the past, and there is no substitute in this market segment, and for those who don't want to buy a "street car", this is really a good choice.