From December 9th to 10th, Xiaohongshu's first "Car Play Festival" Wuhan offline special event was held in the Optics Valley ** Ecological Corridor, attracting nearly 10,000 Wuhan car lovers to gather in Optics Valley.
With the theme of "playing cars without format", this car festival lasts for 1 month, with online audience drainage and online experience detonation, building an interest circle about "cars", and realizing a closed loop of "from grass planting to decision-making".
In offline activities, through more than 100 interactive car play devices, super-large car exhibitions, super-high celebrity interactions, camping and leisure, etc., Xiaohongshu and a number of car companies jointly landed a super-large car carnival.
The scene is superimposed with cool modified car display, car experience fancy gameplay, creative interaction of car masters, special airborne landing for car players and car purchase benefits, etc., all car players work together to turn the car from a "means of transportation" to a "social business card" of contemporary people.
In the modified car exhibition area, 98 modified cars are lined up in turn. The cool personalized paint and the differentiated image of the classic model seem to make people enter the set of "Fast and Furious".
The interactive area is equipped with activities such as large-scale car ladders, live flying chess, RC racing races, car decoration sharing, etc., so that you can feel the fun of car sports during the game.
The offline Xiaohongshu "Car Play Festival" fully broadens the possibilities of automobile marketing, integrates eating, drinking, and artistic trends to release the charm of automobiles in more dimensions. KnowKnow, Packett, Shangguan Ai and other representatives of car players and professional players in the automotive field were airborne, and through special interactive sessions, the offline popularity was pushed to a climax.
In order to further stimulate the vitality of consumption, the East Lake High-tech Zone also provided free air rail tickets and thousands of 2,000 yuan car purchase subsidies for the riders.
* |Little Red Book Editor |Kang Peng, Huang Anqi |Dragon Tiger Review |Produced by Xiao Hui|Optics Valley Rong ** Center
China Optics Valley Submission email: 1070452594@qqcom