1. **The new regulations shorten the pre-sale time
It is required that the daily ** category shall not exceed 15 days;Stage costumes, dresses, and wedding dresses shall not exceed 30 days;Hanfu categories must not exceed 45 days, and this adjustment will take effect on December 28.
2. Tmall changed the "Tasting Guarantee" service rules
Football boots, canvas shoes, tennis shoes, dad shoes, German training shoes, and other sports shoes have been added under the second category of the first-level category "sports shoes new". It will officially come into effect on January 3, 2023.
3. Douyin's life service business will grow rapidly in 2023
The number of users in the comprehensive industry increased by 143 times, the number of paid orders increased by 526 times, merchant transaction volume increased by more than 33 times, the average daily search growth of Douyin's life service comprehensive industry is 188%.
4. **New regulations are issued to promote refunds only
Changes to the relevant rules of the Platform's dispute resolution rules will take effect on December 27. If the seller has too many bad reviews or violations, they may be refunded directly after receiving the complaint or just refunded.
5. WeChat AI will be announced on January 11
The 2024 WeChat Open Class PRO will be held on January 11, during which mini games and WeChat AI will also be staged, bringing a number of capability upgrades and case sharing.
Kuaishou's annual hot words are released
Kuaishou continues to release the top ten hot words of the year this year, including Village BA, Zibo Barbecue, Human Fireworks, Conspicuous Bag, Hangzhou Asian Games, Stalls and Entrepreneurship, Subject 3, etc.
7. Douyin officially released an announcement on Douyin Live to continue to control bad eating broadcasts
According to the severity of the host's actual behavior, the degree of subjective malice, and the impact caused, the platform will give punishments such as warning suspension of broadcasting, **live broadcast permission, and indefinite **live broadcast permission in accordance with the law.
8. The after-sales rules of buyers in December were updated
Adjustments have been made to the "non-after-sales scope" and "no-reason after-sales rules". It will be announced on December 26, 2023, and the physical review time will take effect on January 2, 2024 (the time of the second trial responsibility).
A dropshipping product will enjoy no threshold rights
Products that have been opened to set up "one-piece dropshipping" will enjoy the rights and interests of directly entering the "one-piece dropshipping without threshold" from January 3, 2024, and support 1688 domestic multi-channel sales.
10. Douyin** Good Things New Year's Festival will be launched in January 2024
Match resources such as Douyin** "Value Purchase" channel and "Low Price Spike" channel, and cooperate with the two core gameplay of official instant reduction and key goods (super value explosions). The "Brand Pavilion" integrates lottery and big-name trials, as well as exclusive offers for "merchant members".
11、LETV launched the content account sharing model The account sharing platform has been launched
LETV's ** content sharing cooperation platform is now open. On the LETV account-sharing platform, all the revenue generated by the user's paid on-demand will be returned to the film and television partners.
12. Ali launched the "Baogou Foreign Exchange Market" app to test the waters of beauty e-commerce
Focusing on beauty shopping, the whole product design is simple. The app contains channels including ** products, daily exclusives, limited-time special offers, hot sales and other channels.