Autumn and Winter Check-in Challenge Oriental Selection "Dong Yuhui" The words "small composition" are frequently on the hot search list, and there is a momentum of increasing intensity.
Cause: A few days ago, under the "Trip to Jilin"**, Dongfang Selection topped the answer comment of "Who is the hand of the promotional copywriter", saying that most of the classic essays were created by the copywriting team, not all of them were created by the anchor, which caused Dong Yuhui's fans and Dongfang Selection to call for a board.
In the live broadcast that night, Dong Yuhui did not go on the air on time, and the anchor in front delayed the time, and Dongfang Xiaosun came on the live broadcast in the back to temporarily save the scene.
For this, Dongfang Xiaosun also explained that it was an internal communication problem, both criticized and criticized Dong Yuhui, both parties were at fault, Dong Yuhui was in a bad mood that day and was not broadcast.
Oriental Selection's share price fell for 3 consecutive days, and opened down more than 6% today. 3 days after the "small composition incident", Dongfang selected 60,000 fans. Dong Yuhui responded on the 13th, "The copywriter has written it himself, and he has written it. Emphasizing that he opposes the "fan circle" culture. ”
Dong Yuhui's live broadcast is a chapter, he represents the children of ordinary people, and is a model and example of "reading is useful". He is not Dong Yuhui selected by Dongfang, he is Dong Yuhui of the whole society.
Dongfang Selection's stock price plummeted, which should be a serious consequence that Dong Yuhui and others did not expect, which may not be their original intention. Some netizens analyzed that Dongfang Selection's public relations were zero. In the era of live broadcast where traffic is king, blessings and misfortunes depend on the final result, what do you say?