Northeast Chemical Sales Co., Ltd. takes in-depth investigation and research as a key measure to solidly promote the theme education and achieve practical results, and actively practices the "four grassroots units" to truly find out the situation, find out the problems accurately, and put forward practical countermeasures. As of December 25, the company's leadership team has carried out 52 anatomical surveys at the forefront of the market, targeted and solved 41 problems, effectively increasing the growth of customers and laying a solid foundation for the company's high-quality development.
In-depth market research and research, anchoring the target and targeting policies. Northeast Chemical Sales takes the deep cultivation of the market as an important focus of high-quality marketing of chemical products, carries forward the excellent style of "three aspects, five to the scene", adheres to the "market-oriented, problem-oriented, and goal-oriented", carries out the grid mapping of production-oriented customers in the Northeast region, visits the production enterprises in the Northeast Chemical Park, and establishes a customer analysis modelStrengthen cooperation between enterprises and localities, actively contact with relevant departments in various provinces and cities, obtain first-hand information of chemical production enterprises, formulate customer development tracking tables, establish market analysis databases, accurately formulate marketing strategies and sales plans, and create a marketable customer service system. Up to now, this year, a total of 1,235 effective chemical enterprise information has been collected, 116 new development customers, 15 new products and high-end application customers have been explored, and 38 customers with cooperation intentions have been developed.
In-depth customer investigation and research, build a bridge of competition and win-win friendship. Combined with the development needs, Northeast Chemical Sales organized customer symposiums in Daqing and Liaoning respectively, focusing on efficient product supply, stable and reliable quality, accurate service, etc., in-depth understanding of customer needs and suggestions, detailed grasp of the real situation of the market, collect and sort out 32 problems such as product supply reflected by customers, and solve 25 difficult problems of supply and demand for customers face-to-face. Actively meet the diversified needs of our customers, promote the "one product, one policy" and "one household, one case" fine marketing strategy point-to-point, further release endogenous power, enhance customer stickiness, and continue to enhance the brand awareness of Sinopec products.
In-depth investigation and research of product resources to build a "big marketing" pattern. Give full play to the advantages of China's petroleum products, draw a map of the demand for chemical products in Northeast China, promote the marketing "wall chart operation", and improve the market capacity and market share in the region. With special materials for lithium battery separators, special materials for automobile modification and other products as the future marketing direction, we will promote the development of customized and differentiated new products. From January to November, a total of 24 new products were promoted and sold, and the cumulative sales reached 240,000 tons. Keeping an eye on the international market, we took the initiative to broaden marketing channels, promoted the export of o-xylene products for the first time, and successfully opened up the second channel for the sales of liquid chemical products to increase sales and increase efficiency. Promote the construction of the marketing system and mechanism of "product manager and customer manager", do a solid analysis of the market, import and export situation and customers, actively build a platform economy, explore a diversified and efficient digital intelligence marketing model, and form a new pattern of overall linkage between upstream and downstream and integrated coordination of the whole industry chain.
* |China Petroleum News.
Correspondents |Tong Xin.
Edit |Yan Chuting.
Editor-in-charge |Hua Jinyan.