Marvel is a comic book company with numerous superhero characters like Iron Man, Spider-Man, Captain America, Thor, Black Widow, etc. Disney is a world-renowned entertainment giant with classic IPs such as Pixar, Star Wars, and Frozen. What is the relationship between the two?The answer is: Marvel is a subsidiary of Disney and a key partner of Disney.
Disney acquires Marvel.
At the end of 2009, Disney ended with 42$400 million**, acquired Marvel Entertainment, thus acquiring ownership of more than 5,000 comic book characters owned by Marvel. This is another major strategic move by Disney following the acquisition of Pixar, aiming to expand Disney's audience reach, especially to attract more male and teenage audiences.
Disney CEO Robert Iger said the acquisition of Marvel is to increase Disney's creative assets and use Marvel's characters and stories to develop more movies, television, games, theme parks and consumer products. He also said that Disney will respect Marvel's creative freedom and will not interfere with Marvel's culture and operations.
A collaboration between Disney and Marvel.
After acquiring Marvel, Disney did not fully control Marvel's rights, because Marvel had previously licensed the movie rights of some characters to other companies, such as Sony's Spider-Man, Fox's X-Men and the Fantastic Four, etc. As a result, Disney and Marvel need to negotiate and collaborate with these companies to include these characters in Disney's Marvel Cinematic Universe (MCU).
The Disney-Marvel partnership has been a huge success, and the MCU has become the world's highest-grossing film franchise, with 23 films and a total box office of more than $22 billion. Among them, 2019's "Avengers 4: Endgame" (*engers: endgame) broke a number of box office records and became the highest-grossing movie of all time.
In addition to movies, Disney and Marvel have collaborated in other areas, such as TV series, animation, games, theme parks, comics, toys, etc., to build a huge superhero empire that provides rich entertainment experiences for hundreds of millions of fans around the world.
The future of Disney and Marvel.
The collaboration between Disney and Marvel continues, with more projects to come in the future. In terms of films, the fourth phase of the MCU has been launched, with new titles such as "Black Widow", "Eternals" and "Doctor Strange 2" being released. In addition, Disney has launched a series of MCU-related series on its streaming platform, Disney+, such as "WandaVision," "The Falcon and the Winter Soldier," "Loki," and more.
In terms of theme parks, Disney has also built a number of Marvel theme parks around the world, such as "Avengers Park" in California, "Marvel Super Heroes World" in Paris, and "Iron Man Experience" in Hong Kong. These parks will give visitors the opportunity to interact with their favorite superheroes and feel their charm and power.
The relationship between Disney and Marvel can be described as a wonderful love story, from the acquisition to the cooperation, both parties have achieved mutually beneficial and win-win results, and also brought endless joy and surprises to audiences around the world. We look forward to Disney and Marvel continuing to work together to create more wonderful and wonderful."
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