The Volkswagen Arteon model, known as the Volkswagen CC in the Chinese market, has officially announced the discontinuation of production - but it should be pointed out that the official announcement of the discontinuation of production is not FAW-Volkswagen, which is responsible for the production and sales of Volkswagen CC in the Chinese market, but the North American branch of the Volkswagen Group - Volkswagen of America, the cause of which is although Volkswagen Arteon, known as the most beautiful Volkswagen coupe, was very popular in the early days of its launch, but because its sales in the U.S. market were so low that even scheduling the Arteon was not cost-effective, Volkswagen of America simply decided to discontinue the production of this most beautiful coupe.
According to an official notice from Volkswagen of America to local dealers, the Arteon coupe has been officially discontinued in North America, and it is mentioned in this announcement that the Volkswagen Group's main sedan models in the North American market in the future are the Jetta and Gli (It should be pointed out that Jetta in the North American market does not correspond to Jetta in the Chinese market, but to Sutar, although both Jetta and Sutar are produced and sold by FAW-Volkswagen in the Chinese market).
After the Volkswagen Arteon coupe is discontinued, the Volkswagen of America will be replaced by the Volkswagen ID7 to replace the market gap it leaves - although Volkswagen's all-electric models are not quite successful in the Chinese market, it seems that the Volkswagen Group thinks that ID7 will be more profitable in North America.
Volkswagen IDThe 7 is not only a pure electric sedan with the same good looks as the Volkswagen Arteon, but also the Volkswagen Group is also in the Volkswagen ID7 A lot of effort and the latest technology has been poured into it—more directly, Volkswagen IDThe 7 is a model developed to target Tesla's Tesla Tesla models, so the Volkswagen Group believes in the Volkswagen IDThe 7 will be more popular in the U.S. market than the Volkswagen Arteon Coupe and is expected to achieve better sales results than the Arteon.
In fact, the discontinuation of the Volkswagen arteon coupe in North America is not without a trace, as early as 2022, it was reported that this Volkswagen's most beautiful coupe will usher in the fate of discontinuation in the American market in 2024, because in the entire 2022 year, a total of 1178 Volkswagen arteon were sold in the entire American market, yes, you read that right, it is 1178 units, and the Volkswagen arteon is one of the worst-selling models of the Volkswagen Group in the North American market.
In addition, the Volkswagen Group announced its global performance plan in June this year, mentioning that the group hopes to achieve higher profits at a lower cost, according to the then Volkswagen Group CEO Thomas Sch Fer (referring to Volkswagen passenger car brand CEO Thomas Sch Fer), in the future, the Volkswagen Group will focus on several core models with higher profitability, and for the Volkswagen Arteon, a model with poor sales, it will be discontinued in the future. Of course, this is the future that was said in June, and now it is December, and the future of this Volkswagen Arteon discontinuation has come.
In its June report, the Volkswagen Group also mentioned that it will reduce the production cost of each model by minimizing the number of configurations and options available for each model – Volkswagen's latest electric sedan model, the ID., which replaces the Volkswagen Arteon in the North American marketThe 7 is less optional than the Golf MK7.
Some car enthusiasts may be curious about the fate of the Volkswagen CC, the Chinese version of the Volkswagen Arteon, but in fact, for the Chinese market, the Volkswagen Arteon CC's fate is not so pessimistic, according to sales data, Volkswagen CC has achieved monthly sales of 3347 units in the past November 2023, and the previous monthly sales were also more than 3000 units, compared with the sales of more than 1,000 units in the US market in 2022, this figure can be called very optimistic, Volkswagen CC's monthly sales in the Chinese market are 3 times the annual sales of Volkswagen Arteon in the US market, so in the short term, there is no need to worry about the fate of this most beautiful Volkswagen coupe in the Chinese market。
What do you think will happen to the Volkswagen Arteon Volkswagen CC, the most beautiful coupe, in the Chinese market?Please share your views and opinions about this coupe in the comments section.