In 2022, on August 11, Lei Jun** held his annual speech, and coincidentally, this day was also Xiaomi's announcement of the carFive hundred days
In the One More Thing session at the end, he announced that from today onwards, he will no longer disclose the news about Xiaomi Auto to the outside world, and will report to everyone at the right opportunity.
Today, another 500 days have passed, during which the domestic new energy vehiclesInvolution has reached unprecedented heightsIn the past 12 months, as many as 8 new energy vehicles were released, including heavyweights such as ZEEKR 007 and M9.
Seeing such a vigorous and vigorous situation, all things are competingLei Jun couldn't sit still anymore。This afternoon, a technical conference about Xiaomi Auto was held, as well as a pre-conference of Xiaomi Auto!
It's the first time I've seen it for a long timeThe launch of the new car was launched
su7(Su Qi) as the first car released by Xiaomi, according to Xiaomi's previous plan,Early next yearwill hold a SU7 press conference, but taking advantage of today's technical conference, Lei Jun held a pre-conference of SU7, and introduced everything except the price and configuration.
However, it is no wonder that Mr. Lei, as I said before, the domestic new energy is too rolly, if you don't release some fierce material today,Eat a wave of heat, I'm afraid that it will soon be robbed of the limelight by other new cars.
SU7 positioningHigh-performance, eco-tech, sedan, the overall size is about the same as the BMW 5 Series.
Its exterior is sporty, and although the wheelbase and length of the car reach 3 meters and 5 meters, the overall look is still harmonious and durable. It's just that, from some angles, it will be as netizens said, and Porsche'staycanSomewhat similar.
When introducing the exterior design, Mr. Lei said that Xiaomi should be able to withstand itTime-tested design, even if you look at it decades later, it is still durable. It seems that there is something in common with beautiful design. The design language of the Porsche classic sports car 911 has remained almost unchanged for decades, but each generation has been intriguing. Hopefully, Xiaomi will do the same.
The design team of dozens of people has also brought the lowest drag coefficient in the Su7 global sedancd 0.195, the active rear wing of the parking space, at high speeds, can provide the vehicle with 130 kg of downforce.
The su7 is available in three colorwaysGulf blue, elegant gray, olive greenAccording to the actual shooting of the scene, the aesthetics of the three colors are still very**. As a C-segment car, the ride and storage space are also spacious enough. In terms of details, the SU7 did not go with the flow and opted for a hidden pop-up doorknob, but:Use semi-hidden insteadThe design is so well received!Don't worry about the doorknob getting frozen in the winter!
Live shot: Gulf Blue
Live shot: olive green
Xiaomi's independent thinking on the exterior is also reflected in its interior - without copying the current fashionRefrigerator color TV wind。By default, there are only three screens: HUD, instrument and car machine, and although the steering wheel design is also a bit imitative, it looks very good with the sporty style. There are two interfaces behind the front seats that are specially connected to the Xiaomi tablet,After installation,This is the entertainment screen in the rear row。
Details such as ambient lighting, N multi-speaker sound system, etc., are also in place with the SU7. among themPhysical air conditioning buttons and rotating instrument panelIt is very well received, one is the function that countless new energy drivers have been calling for, and the other is echoing McLaren, so that the sporty atmosphere of the vehicle has been raised to a higher level.
At the press conference, it also briefly flashed the configuration difference of SU7, and after looking back at the press conference**, we listed the two configurations that can be determined:
among othersNormal versionIt uses a single motor of 220 kW with a maximum torque of 400 Nm and a battery of 73 Nm6kWh battery, comprehensive range of 668km, 400V platform, acceleration of 100km 528s, a single orin chip, the car machine is a chip of Snapdragon 8295.
The highest matchedMAX versionIt is a 220kW and 275kW dual-motor four-wheel drive with a maximum torque of 838Nm. The battery has reached 101kWh, the comprehensive cruising range has reached 800km, and the 800V platform has an acceleration of 2 per 100 km78s, dual orin chips, and the car machine is also a Snapdragon 8295 chip.
where the max version,It also has exclusive driving modes such as Catapult Start, Boost Acceleration, and other driving modes, as well as air suspension, Brembo brakes, and an oversized HUD。These two models should represent the lowest and highest configuration of the SU7, and I believe that when the official press conference is held, there will be some mid-range models for everyone to choose from.
Live shot: Brembo brake calipers
In terms of chassis, other manufacturers have itActive suspension, magic carpet and other features, SU7 is also available, as Xiaomi's first car, Mr. Lei focused on the safety performance of SU7. In addition to the results of various high-strength steels and various crash tests, the torsional stiffness of the whole vehicle exceededs50000n·m/degIn the era of gasoline cars, the number of sedans is generally only 20,000-30,000, and electric vehicles have been increased to 30,000-40,000.
The rest of the intelligent driving and intelligent cockpit that everyone cares about will be introduced in detail in the following Xiaomi's self-developed technology.
As a company that builds cars from scratch, Xiaomi has repeatedly emphasized that it wants to take the road of full-stack self-development, and today they have released the results, and there are indeed someIt's beyond imagination
First of all, it was self-developedGenerators, Xiaomi simply and rudely named its own electric motor after a gasoline engine.
The 220kW and 275kW motors used on the SU7 are both self-developed by Xiaomi, which is calledv6 and v6s。Both motors correspond to 400V and 800V platforms, respectively. The number of revolutions per minute, torque, etc. are all at the level of the current first echelon. In addition to these two, there is another one currently in mass production calledv8sNot only is the number larger, the horsepower is higher, and at 27,200 per minute, it becomes the highest speed motor on the market, and the power density is also very exaggerated.
Then there is the battery, Xiaomi uses the battery cells of the CATL era and installs them on its own battery platform. The best part is the thermal efficiency of this battery and the true 800V high-voltage platform. According to Mr. Lei's introduction, the car with this battery,Will achieve very good results in winter endurance tests。The 871V high-voltage platform ensures the charging efficiency and mileage of the battery.
On the car body, Xiaomi also uses a one-piece die-casting scheme similar to the Model3. In order to achieve better results, adopted:Two units of 9100 tonsThe oversized die casting machine. This is a little more powerful than the die-casting machine used by Tesla. Not only that, but in the materials stamped by the die-casting machine, Xiaomi also usedSelf-developed Xiaomi Titan AlloyIt has become the only car factory in China that has mass production of self-developed alloy materials.
In the autonomous driving that everyone cares about, Xiaomi has adopted a high-definition mapbev+transformerScheme. This is the intelligent driving solution that Tesla, Xpeng and others have advocated in the past two years.
It relies on the information collected by sensors to build a map in real time to help the car make driving decisions. It seems that the SU7 is aimed at the most popular at the momentAutonomous driving without a picture
This time the SU7 is equipped with1 laser sensor, 11 cameras, 3 millimeter-wave radars, 12 ultrasonic radars, coupled with the double Orin X chip, let it show the level of intelligent driving that does not lose the first echelon, and even completed the unmanned parking across 7 floors.
And the creation of intelligent cockpit is Xiaomi's strength. Application flow, seamless interface, etc., can be seen on the car machine driven by Pengbai OS. In addition, the cockpit also supports the expansion of the hardware ecosystem, such as in live demonstrationsA row of physical buttons can be mounted on the bottom of the car
Finally, I have to say that Xiaomi car machine is still very rare supportcarplayThis is really a conscience for Apple users.
Combined with intelligent driving and cockpit, the product power of su7 is very high, and in combination with Xiaomi's cost-effective pricing, so what is the price range of this car?
Although Mr. Lei did not give a positive answer at the press conference, he has already done it for everyoneExclusionsTwo wrong options – 999 and 14990,000.
At today's press conference, he first said when comparing the Taycan, (such a high-performance car) 9990,000 impossible. Later, when introducing the 101-degree battery, it was also said that the price of about 100-degree new energy on the market is more than 400,000, so 1499 don't think about it anymore.
It seems that the two options with the highest votes before have been ruled out by Mr. Lei, so how much should Xiaomi's first car sell?
Let's be fair to say that a C-segment car that is one lap larger than the Model 3 and the same level as the Model S is indeed impossible to sell for 14990,000. From the analysis of competing products, the Xpeng P7i and NIO ET7, which are closest to SU7, are priced from 223,900 at one and 428,000 at the other.
Xiaomi's final selling price should not be much worse. It is expected that the minimum allocation will be there250,000Left and right, MAX with the highest configuration model, may have to go up350,000Around. Of course, this ** is not absolute, and it also depends on the domestic market competition ** in a few months, but after many rounds of ** war, the new domestic forces should not reduce the price again.
So, Xiaomi cars with a price range of 25-350,000 yuan, will everyone still look forward to it?
As half of the mi boy, I believe that everyone's impression of Xiaomi should be similar to mine - the amount is large and full, and there are no shortcomings. I don't know what to buy for a mobile phone, try Xiaomi, it's a choice that you can't make a mistake. The same situation also occurs when buying rice cookers, humidifiers. How high-end, I can't say, how low-end, not so much.
In the early stage of the product, it is easy to rely on this to open the market, but once the brand impression is fixed, if you want to hit the high-end and strive for more profits, it is not so easy, Xiaomi spent nearly 5 years on the mobile phone, starting from Xiaomi 9, after 5 generations of products, it can be regarded as breaking this impression and eating the cake of high-end machines.
It is clear that Xiaomi does not want to repeat the mistakes of the past in cars. According to Xiaomi's ** chain, it can make a 14990,000 cost-effective electric vehicles to seize the low-end market. However, this strategy of low prices and small profits will not last long in the new energy market with such a serious involution, because cars are too expensive.
In the range of 25-350,000 yuan, although it may exceed many people's car purchase budget, as long as the product power is strong enough, I believe that SU7 can still become a dark horse. The premise is that it is really strong enough at this price point, and if it can really live up to the description in the PPT, then it is not a difficult thing.
This time Xiaomi may not be able to become "young people's first car", but it is very likely to become "young people's first Porsche", after all, less than one-fifth of ** can have stronger performance, the same attractive appearance, and a car with stronger intelligent driving.
Finally, I hope that at the official launch of the su7, Mr. Lei looked behind him 24The price of 99 said, how about it, it's cheap enough, this is not the most surprising, the surprise is still to come, and then duang's sound, cross out **, 19990,000, this is the ** I persuaded the executives overnight.