Recently, Dongfang Selection has attracted the most attention due to the internal problems of the company's management. First of all, Yu Minhong issued a ** saying that the company failed to properly manage an internal trivial matter, which led to **. The focus of attention in this incident is Dong Yuhui, a big V with live broadcasting, and Sun Dongxu, general manager of Dongfang Selection. The number of fans of the former is increasing day by day, and the latter is controversial about the issue of compensation, which in turn leads to the company's stock price to continue to **.
Dong Yuhui's followers have increased by 4 million in the past four days, while Dongfang Selection's followers have lost nearly one million. Dongfang Selection announced on its homepage that it would stop broadcasting for a day, thought about it behind closed doors, and mentioned that Yu Minhong personally led the rectification. Sun Dongxu accused Dong Yuhui in the live broadcast that he should not get a high salary, and caused questions from fans. Dongfang's selection of Sun Dongxu's high salary and **sell-off behavior every year were **, which further deepened the crisis. In addition, there is also a question circulating on the Internet that "Dong Yuhui and Sun Dongxu choose one of the two", although it has not been confirmed, the results show that this question has a high degree of authenticity.
The incident between Dong Yuhui and Dongfang Selection is similar to the dispute between some live streaming platforms and anchors in the previous **. In these incidents, the anchors complained that the company's commission was too high and the salary was unreasonable. These disputes usually attract the most attention, prompting the platform to adjust the system. The conflict between Dongfang Selection and Dong Yuhui can be seen as a continuation of such incidents.
The impact of this incident on society is mainly reflected in the following aspects. First of all, it has triggered thinking about the business model of live streaming, and the relationship between the rights and interests of the company and the anchor has become the focus of attention. Secondly, it caused questions about the internal management and values of Dongfang Selection Company, and the company's image was damaged. Finally, this incident has also had a certain impact on the entire live broadcast industry, forcing industry practitioners and relevant platforms to pay more attention to the treatment and rights of anchors.
At present, Dongfang Selection has announced that it will stop broadcasting for one day for rectification, but it is unclear whether Dong Yuhui will choose to leave the company. As the company's main live broadcast talent, Dong Yuhui's protection and maintenance of personal interests will become an important factor for him to consider. In addition, Dongfang Selection also needs to consider the way of crisis management and the direction of future transformation, and how to share benefits with employees like Dong Yuhui is also a problem that needs to be considered.
This incident highlights the importance of internal management issues in the live streaming industry and the protection of the rights and interests of anchors. The company should pay more attention to internal management, and communicate effectively with the anchor to jointly improve the reasonable remuneration mechanism. At the same time, this also reminds anchors to remain rational and reasonably protect their rights, rather than vicious competition. This incident has a certain warning significance for the development of the live broadcast industry and even the entire business model.
In your opinion, how can the live streaming industry better manage internal relationships and protect the rights and interests of anchors?Do you have any suggestions for how Dongfang Selection will make the transition in the future?Please share your views and opinions.