With the rapid development of e-commerce platforms, brand distribution channels are undergoing profound changes. The pattern that was once dominated by offline distribution channels no longer exists, and e-commerce channels are gradually dominating. However, with the expansion of channels, a series of problems have also followed.
Many dealers complain about the helplessness and difficulty of e-commerce channel controlProblems such as low prices, random prices, fake goods, complaints from offline distributors, and fewer investment invitations have emerged one after another。If these problems are not effectively solved, there will be serious chaos online, and the entire online and offline channels will fall into chaos, which will seriously hinder brand investment and interests.
So, the key point for brands to do a good job in price control is to do a good job
First of all, retrieval software is very important in the control of e-commerce channels. An excellent search software can help brands efficiently inspect low-cost links, pirated merchants, infringing links, etc. on major e-commerce platforms, which is more accurate and efficient than manual inspection.
Secondly, to do price control, you must have a comprehensive understanding of the platform rules. Taking the ** platform as an example, when the brand finds that there is a random price link that infringes its intellectual property rights, it can submit a complaint and report to the ** platform. In order to ensure the validity of the complaint, the brand owner needs to provide the qualifications recognized by the platform and sufficient evidence to prove that the link does indeed infringe its intellectual property rights. This evidence can include relevant documents such as trademark registration certificates, copyright notices, patent certificates, etc. Once the platform receives the complaint and confirms the authenticity of the evidence, it will take swift action to remove the infringing link. Finally, invest enough energy to ensure that the price control plan is in place. In order to improve the effectiveness of e-commerce channel control, brands need to increase the frequency and professionalism of IP complaints and reports. By strengthening communication with sellers, platform customer service, and administrative departments, the success rate of complaints is improved, and low prices and disorderly prices are effectively curbed. At the same time, we will rationally use offline means such as lawyer's letters, industrial and commercial reports, purchase appraisals, and traceability and out-of-stock management to further consolidate the results of e-commerce channel control.
To sum up, if the brand wants to do a good job in price control, the key lies in the energy and determination invested, as well as the professionalism and software support of price controlWelcome more friends to learn and communicate!