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The issue of infringement on e-commerce platforms has always been a big problem for brands. In this digital era, the convenience and wide coverage of e-commerce platforms have brought huge business opportunities to brands, but also brought a series of infringement issues.
In the following, from the perspective of the brand, we will describe in detail the infringement problems that may be encountered on the e-commerce platform, the harm of infringement and how the brand should deal with the infringement problem
1. What are the infringement issues of e-commerce platforms?
For a brand to develop, online sales are the only way, however, more and more merchants sell at low prices online, and more and more problems will be encountered.
1.Counterfeit and shoddy products: There are a large number of counterfeit and shoddy products on e-commerce platforms, which fraudulently use brand trademarks, trade names and other logos to mislead consumers into purchasing.
2.Misappropriation of products** and descriptions: Some unscrupulous businesses steal the products** and descriptions of brands and use them to sell other low-quality or counterfeit products.
3.Fraud: Some merchants deliberately exaggerate the original price or discount of a product through false means to mislead consumers into purchasing.
4.Low-price sales: Some merchants sell products at a price lower than the brand's suggested retail price, affecting the brand image and normal sales channels.
5.Advertising infringement: Some businesses use the brand's trademarks, advertising slogans, etc. to promote and mislead consumers without the authorization of the brand.
2. The harm of infringement
1.Damage to brand image: Infringement can lead to a decrease in consumer trust in the brand, damaging the brand's reputation and image.
2.Declining sales: Infringements have led to low-priced, counterfeit products on the market, and consumers may choose to buy cheaper alternatives, resulting in a decline in brand sales.
3.Loss of profits and market share: Infringement prevents brands from reaping the sales profits they deserve, and at the same time may lose market share.
4.Legal risks: If the brand does not take timely measures to deal with the infringement problem, it may face legal disputes and infringement liability.
3. How should the brand deal with the infringement issue?
1.Distinguishing logos: Brands should use unique trademarks, trade names and other logos on products so that consumers can accurately identify genuine brand products.
2.Establish a sales monitoring system: Brands can establish a sales monitoring system to detect infringements such as low-price and indiscriminate sales in a timely manner, and take corresponding measures to protect their rights.
3.Communication to protect rights and interests: The brand owner should establish a good communication channel with the e-commerce platform, promptly complain to the platform about the infringement, and require the platform to take corresponding punishment measures.
4.Entrust a third-party price control company: The brand can entrust a professional third-party price control company to curb low-price and indiscriminate sales and protect brand interests through first-class monitoring and adjustment.
Fourth, whether these infringement issues are illegal
Infringement issues involve laws and regulations such as intellectual property rights, trademark law, and advertising law, and whether the infringement is illegal needs to be judged according to the specific infringement and relevant legal provisions. Generally speaking, counterfeit and shoddy products, trademark theft, false publicity and other infringements are illegal acts, and brands can protect their rights and interests through legal means.