In the past few days, as a former football boot lover, I can often see some football equipment bloggers sharing the 30th anniversary football boots of adidas Falcon, anyway, they are all washed, cut and blown, how good-looking, how classic, how good the material design, how tall the packaging, or Real Madrid's thigh Bellingham's feet, the price is 2499 yuan. Suffice it to say that in the eyes of those of us in our early 40s and post-80s, this thing is just a bland plastic shoe.
Why do you say that, first of all, from the perspective of historical experience, if a football equipment brand is on the rise, it will not go to what is limited and how many anniversaries in three days, only those Jiang Lang are all the brands that sit and eat the sky, and when it comes to eating the old book, they will continue to engage in these limited anniversaries. Before 2014, there were only two limited editions officially released by adidas, the 333 Silver Falcon 5 and the 723 Yin Yang Silver Red Falcon 7. Back then, it was indeed a genuine limited edition, and the ** in the folk used to be five figures.
The adidas Falcon series is currently in this state of exhaustion, first of all, history has not been well inherited. Everyone knows that the Falcon was once the most classic football boot in adidas and even football history, and before 2006, it was basically the biggest killer in the world, and the spokesperson was basically the all-star team in football. I don't know which cattle wanted to castrate the Falcon series in 2015, which led to a 4-year historical fault. Four years later, Tian shamelessly slapped himself in the face and re-launched the Falcon 18. And who were the two leading spokespersons of Falcon 18 at that time, you can take a look, an anti-thief Pogba, a big-eyed thief 272, and the future star 22-year-old British star De La Ali, is really discerning, Bellingham's pressure is a bit big. Such an endorsement power has led to the fall of the new falcon along with it, and more and more people in China do not want to see the falcon series.
In my opinion, even adidas himself does not treat the falcon very well, there is a problem with the historical nameplate on the shoebox, the name of the falcon in 1994 is actually called cup, which is simply a pediatric mistake, at that time adidas named the football shoes of the sole of the SG CUP sole, and the football shoes of the FG sole are called LIGA soles, the Falcon 94-98 Falcon 1-4 generations are named this way, the name of the falcon in 1994 is called Predator, and the FG is called Predator Liga, SG is called Predator Cup. In 1995, the Falcon 2 should be called Predator II Cup or Liga, and the Falcon 2 tag in the first year was printed like this, and there should be no mistake, adidas had to make a Rapier to pretend to be Falcon 2, let's see what Rapier is, the Rapier in the picture below The CUP is still 38 yards, which shows that the Rapier is not the version used by the top players, but the sub-top version, and now it has become the Falcon 2 that adidas officially admits itself. Companies that don't even understand the history of their own products, what do you think they can understand, this wave of random operations has misled many people, even professional football boots** is no exception.
Nowadays, if you go to the physical store of football equipment, you will know that few people buy adidas football boots, and now the first choice of most people in China is Nike, and the current PUMA momentum is not lost to aidas. It shows that the design of adidas sneakers is not outstanding, and it is not as good as Nike or even PUMA in terms of appearance, and there is no advantage in performance. It is said that dealers have a lot of headaches getting adidas sneakers, and it is very difficult to sell them. If you don't engage in some anniversary limited edition gimmicks, no one will get on the bus, and Tony Ross's little white shoes are the best proof of this. In fact, this shoe was fried in China, and some dealers felt that it was profitable, so it was blown to the sky. It's just that the production of high-end reproductions of Cross is small, and bloggers can't get it or can't afford it. Now the 30th anniversary of the Falcon is another situation, if it is really a strange thing, the shoes will fall into the hands of those bloggers to brag?It has long been rounded up by the traffickers.
Obviously, there are too many limited edition football boots of 1994 pairs, and the supply exceeds demand, so adidas used it to engage in a wave of online marketing offensive. From the perspective of historical experience, the limited edition of football boots with a limited number of years will basically go bankrupt, and the 15th anniversary of Mercury in 2013 is the most famous bankruptcy limited edition, known as the 1998 pair limited edition, which has made the fallen masters miserable. So later, Nike's limited editions became less and less, Ronaldo's SE limited edition was 777 at most, the minimum was 75 pairs, the first two pairs were limited to 100 pairs, the supply and demand relationship was just right, and the following four pairs of Ronaldo assassins are still hard to find in the market.
And now the 30th anniversary of the falcon can be responsible for saying that in the end, more than half of the 1994 double meeting will flow into China's salted fish market. At present, the ** that the dealers shouted is 5000 shipments, and the target ** is doubled. Is this thing really that valuable, so sentimental?There is even a blogger who is ashamed to say that "it is the most perfect falcon in his heart, there is no one". Saying this can only make people feel that this is a child born in the 00s, and he has never seen the world, which Falcon 3-9 is not more perfect than this tattered plastic shoe?The 30th anniversary of the falcon is theoretically the feelings of the post-80s, but now there are really a few post-80s who have worn the old falcon to buy such textureless plastic shoes. Only collector investors who have fantasies about the appreciation of limited editions will be tempted.
There may be some touters who say that the packaging of this shoebox is beautiful, full of sincerity, worthy of collection, and can enjoy the fun of immersive unboxing. I have heard the story of buying and returning pearls for a long time, and I have always known that no matter how awesome the box is, it is impossible to be worth much. A few years ago, friends produced their own feelings Mercury reproduction, limited edition 1998, this box of plastic and metal or with a password lock, each box number is different, the password is not the same, open the box can have fun, this pair of 1000 printed patterns are designed separately, the two shoes are mandarin duck color and printed with a variety of ID. Do you think this is okay than the Falcon 30th anniversary configuration?
Today's German companies are not as reliable as in the early years, conquering consumers with product quality, just like some German cars now, the plastic parts used for valve covers and oil pans will not take long to deform and leak, and entering the 4S store is to change the assembly. And the official explanation is that the plastic has a better seal and is lightweight. German companies can actually come up with this method to harm consumers, it seems that they are beginning not to think about consumers, only staring at consumers' money, maybe there are more Chinese, so there are more people who are stupid and have more money, so foreign companies pay special attention. Similarly, the current adidas brand is no longer a guarantee of the quality of football boots, and I don't know how many people still remember the incident when Bellingham's Falcon 22 was trampled and torn in March last year. Such a thing was unimaginable for adidas before, but now it is happening, blindly boasting about how lightweight and artificial materials are comfortable and high-tech, in fact, in order to reduce costs. If you think that the Falcon 30th anniversary mold was developed separately and only produced 1994 pairs, you are very wrong, its abrasives are all shared by the Falcon 24 models, so the production cost can be low to scare you. It is far lower than those replicas of the leather Falcon 45678, so they are all given to bloggers for free.