Recently, the sub-period of the fast running sports gift machine has completed the first launch, and its novel way of winning gifts quickly aroused the onlookers of young people in shopping malls, parks and scenic spots. In the context of the global economic downturn, the sub-period fast running sports gift machine has gone against the wind and achieved good results!So why are the sub-period fast running and Bubble Mart aiming at the world trendy toy market?
Trendy toys, referred to as trendy toys, are toys that integrate the concepts of art, design, painting, sculpture, animation and other elements. Trendy toys include blind boxes, figurines, BJDs and art toys. It is mostly ornaments or sculptures, with light luxury attributes. Its audience is mainly young people, with high appearance and strong design sense to meet the personalized aesthetic needs of young people.
In the context of consumption upgrading, trendy toys have become a popular choice for young people to highlight their personality, lifestyle and attitude. Trendy toys have also subtly become an emotional outlet for young people to please themselves and find resonance.
The global toy industry is in a period of rapid growth, with the global market size of toy approaching US$40 billion in 2023 and is expected to reach US$44.8 billion in 2024. In China, the compound annual growth rate of the industry is expected to reach 24% between 2022 and 2026, and retail sales will reach 110.1 billion yuan in 2026.
In recent years, the overseas influence of toy companies has continued to rise, promoting the internationalization of toy companies and the entire industry chain. For example, as of June this year, Pop Mart has 55 stores in Hong Kong, Macao, Taiwan and overseas, and 143 robot stores.
In this context, the sub-period of the running sports gift sword to the front, the choice of easier to occupy the terminal market mode, with the second generation of the crane machine as the incision, the innovation of the Internet celebrity pastime to catch the doll, combined with fitness has become a new fashion craze, through sports games to get gifts, so the sub-period of the running sports gift machine since the listing, quickly become the focus of the industry. The pace of the sub-period fast run is to occupy the terminal, take the traditional Chinese culture as a strong foundation, insist on excavating Chinese culture, and carry out IP creation with the national style