In recent years, despite the challenges of the external environment, Huawei has been advancing technology research and development at an astonishing pace, expanding its product lines, and deepening its global market layout. The all-scenario new product launch conference in the third and fourth quarters of 2023 is a strong signal to the world that Huawei is fully returning.
From smartphones, tablets, and wearables to smart homes and cloud computing services, Huawei is building an interconnected and seamless all-scenario smart life experience. The release of these products not only enriches Huawei's product line, but also further demonstrates its deep strength in the hardware field. Despite the complex market environment and fierce competition, Huawei is expected to re-establish its important position in the global market with its recent intensive offensive of all-scenario product launches.
On December 26, Huawei launched a series of new products at the Winter All-Scenario Launch Conference, further improving the product layout after the return.
Mid-range flagshipsnova 12 seriesOfficial release
The P series and Mate series have always been the flagship benchmark of Huawei mobile phones, but due to the limitations of **, it is inevitably difficult for consumers to experience the charm of the HarmonyOS system. The popularization of the HarmonyOS system is of far-reaching significance to Huawei, which can not only realize independent and controllable technology and expand the intelligent ecosystem, but also improve user experience and enhance brand influence. That's why the launch of the Nova 12 series is crucial.
In terms of screen, Nova 12 Ultra and Nova 12 Pro bring NOVA's first isodeep quad slightly curved screen, which takes into account both feel and precise control. In terms of imaging, the nova 12 ultra and nova 12 pro are equipped with a front-facing binocular stereo vision imaging system, which brings 07X-5X full-focal length zoom capability, and equipped with XD Portrait da Vinci portrait engine, focusing on the four portrait characteristics of "shape, quality, light, and color", at the same time, the first three portrait beauty themes: original, texture, and finish.
At the same time, the two-way Beidou satellite messaging function on Huawei's high-end flagship has been delegated to the nova 12 ultra and nova 12 pro models, which can also support sending and receiving Beidou satellite messages even when there is no terrestrial network signal. At the same time, the nova 12 series is equipped with HarmonyOS 4, bringing a smarter and more convenient interactive experience. The NOVA 12 series is equipped with 100W Smart Fast Charger, which can charge up to 60% in 10 minutes for NOVA 12 Ultra and NOVA 12 PRO.
For Huawei, the release of a mid-range model with HarmonyOS 4 is significant. By adding HarmonyOS 4 to its mid-range models, Huawei can attract more consumers to models equipped with the system, thereby increasing its market share. Second, consumers tend to consider factors such as the ease of use, stability, and functionality of the operating system when buying smart hardware, and if HarmonyOS 4 can perform well in these aspects, then Huawei's products in other scenarios may win the favor of more consumers.
Ask the boundaryThe most expensive modelm9Came out
At the winter all-scene press conference, the flagship model M9 was officially released, with a price of 46From 980,000 yuan. As the most important product of the year under HarmonyOS Zhixing, the M9 is equipped with Huawei's full-stack technology solution for intelligent vehicles, and with Huawei's deep empowerment, the M9 will reshape the travel experience.
Thanks to the advantages of the new luxury D-class platform and integrated die-casting body, the M9 allows the SUV to achieve a flat floor for the first time. Through a completely new design, the M9 achieves 0264cd (data** in the test center of Cialis Group) wind resistance, bringing better energy performance.
The M9 is equipped with a Tuling intelligent chassis, a front double wishbone rear multi-link independent suspension, and the whole system is equipped with intelligent closed air suspension and CDC variable damping shock absorber as standard, and the body height is intelligently adjusted in 5 gears. Based on the Huawei iDVP intelligent vehicle digital platform, the multi-modal fusion perception system, HUAWEI DATS dynamic adaptive torque system, and HUAWEI xmotion intelligent body collaborative control system are used to better exert the mechanical quality and improve the driving experience to a certain extent.
In terms of power, the pure electric model has the highest speed motor in the industry at 22,000rpm, and the acceleration time from 0 to 100km h is only 43 seconds;The ultra-low power consumption is only 174kWh 100km, bringing users an excellent performance experience of four-wheel drive and two-wheel drive energy consumption. The extended-range model is equipped with a pure electric drive extended-range platform40. With the intelligent range extension system, the CLTC comprehensive range is up to 1362km (42 degree battery) 1402km (52 degree battery), and the pure electric range is up to 225km (42 degree battery) 275km (52 degree battery).
The M9 has also been fully upgraded with HUAWEI ADS 20 high-end intelligent driving system, equipped with a newly designed 192-line lidar, has more powerful accurate detection and rapid response capabilities. Through the GOD (General Obstacle Detection) network 20 and RCR (Road Cognition & Reasoning) network 20, so that the M9 has a strong full-scene and all-weather perception ability, which can accurately identify vehicles, pedestrians, traffic facilities and signs, piles, etc., so as to reduce the dependence on high-precision maps.
In terms of passive safety, the volume of aluminum alloy in the body accounts for 80%, and a total of 12 parts of the car are made of 2000MPa nuclear submarine-grade hot-stamping steel, with high-grade battery, cockpit, and privacy security protection. Based on Huawei Ads 20, Wenjie M9 forward AEB capability is further advanced, forward stationary car AEB active braking speed up to 120km h, covering human driving and intelligent driving scenarios. It supports 40-120km h active obstacle avoidance laterally and 1-12km h active braking in the rear direction, which greatly reduces the probability of accidents. In addition, the M9 is also equipped with the ESA emergency steering assist system for the first time, which can automatically control the steering to assist the driver to avoid collision when the vehicle is at risk of collision with the target in front, bringing users safer intelligent avoidance capabilities.
It is worth mentioning that the M9 is equipped with the new HarmonyOS 4 and the new HUAWEI Sound series, and the whole car is fully equipped with up to 10 screens, which can meet the needs of users in all scenarios of driving, entertainment, and work at any time. Powered by the Pangu model, Xiaoyi's voice interaction ability has been significantly enhanced, and after the OTA upgrade, the six-seater of the whole car can be woken up without wake-up, Xiaoyi can not only identify the identity of each passenger, but also know where they are sitting, accurately respond and provide personalized services.
In September, the new M7 was officially launched, and in just two and a half months, the large orders have exceeded 100,000, successfully turning the crisis into safety, and in November, it is among the top three sales of new forces. Yu Chengdong, Executive Director of Huawei, CEO of Device BG, and Chairman of Intelligent Vehicle Solutions, said bluntly: "It's not easy to come back from the dead”
The M9, which is positioned as a large SUV, has exceeded 10,000 units within two hours of its official launch, which is a good start. However, whether it can really enter the luxury SUV market is more decisive than the popularity bonus brought by the Huawei brand, and its market performance after subsequent actual delivery.
Innovative form of TWS products: ear clip headphones
At the Winter All-Scene Launch Conference, Huawei launched its first open-back TWS earbuds, the HUAWEI FreeClip ear clip earphones, with the innovative C-bridge design as the core, which closely connects the distributed sound, electrical, and control unit architectures into one, while also bringing ultra-high recognition.
In addition to the stylish appearance, the C-shaped bridge design of the Huawei FreeClip ear clip earbuds brings higher sensitivity as a transmission system, and the audio signal transmission is smoother. It has a built-in nitinol memory alloy, which can be ergonomically designed to fit users with different ear shapes, and at the same time, it has the characteristics of high elasticity and high durability, making the earphones lightweight and reliable, and users can maintain a stable wear for a long time. Under this extreme architecture design, the single earbud of the Huawei FreeClip ear clip earphone weighs only 56G, which can improve the wearing experience to a certain extent.
In order to provide consumers with a better wearing experience, Huawei engineers also took into account the big data characteristics of 10,000 ears to create a comfortable and stable ergonomic design of the HUAWEI FreeClip ear clip earbuds, which can be worn firmly even in large-scale sports scenarios such as rope skipping, hip-hop dance, and aerial yoga.
In call scenarios, the HUAWEI FreeClip ear clip earbuds use a scientifically arranged microphone system, VPU microphones, and multi-channel Deep Neural Network (DNN) algorithms to achieve clear AI calls, allowing the other party to hear more clearly, and effectively ensuring the call quality in scenarios such as outdoor sports. In addition, the HUAWEI FreeClip ear clip earphones have an ingenious reverse acoustic field acoustic system in the listening ball, which effectively reduces the sound leakage of the earphones.
"Giant screen mobile phone" smart screen v5
HUAWEI Smart Screen V5Continuation of HUAWEI Smart Screen VSeries Appearance、Performance and Consistent Level of Smart Interactive Experience。 In terms of smart functions, it continues to be equipped with Huawei Lingxi air touch, making it as easy and convenient to control the smart screen as playing with a mobile phone. In terms of image quality, its SuperMiniLED image quality can bring a clearer and more immersive picture quality experience. HUAWEI Smart Screen V5With the help of Honghu 900chip and Honghu image quality engine,Bring powerfulAIIreal-time picture computing capabilities,Realize"1080P changes in seconds4K"(This function refers to the super-resolution of **content calculation4KThe physical resolution,The picture can reach close to4KThe visual effect,It may be different from the original4KThe innovative experience,Let the classic old film"Rejuvenate the new year。
In terms of entertainment, an immersive 85-inch giant screen theater is built on a multi-core technology base, and an innovative human-computer interaction method is combined with the rich smart scenes of HarmonyOS 4, and a variety of living room entertainment gameplay is opened up through multi-device collaboration. In order to better meet the viewing needs of audio-visual enthusiasts,Huawei smart screen v5Support and sound X smart speakers to form a distributed 5.1-channel home theater for an immersive surround sound experience.
On December 15, 2023, the Ministry of Industry and Information Technology and other seven departments jointly issued the "Guiding Opinions on Accelerating the High-quality Development of the Audiovisual Electronics Industry" (hereinafter referred to as the "Opinions"), which proposes to implement the 4K 8K ultra-high-definition home action, accelerate the mature implementation of 4K 8K ultra-high-definition technology, and encourage 4K 8K TVs, projectors, laser TVs, high-quality audio, virtual reality terminals, naked-eye 3D display terminals and other products to enter the home.
On December 26, it was reported that according to the approval of the State Administration of Radio and Television, it was agreed to set up the "Key Laboratory of UHD Technology Innovation and Application of the State Administration of Radio and Television" in Huawei Technologies. According to the reply, the "Key Laboratory of UHD Technology Innovation and Application of the State Administration of Radio and Television" should focus on the UHD industry chain, in the fields of content production, transmission and distribution, terminal presentation, etc., to carry out key basic technological innovation and application demonstration of the whole chain, so as to promote the upgrading of the whole industry chain of UHD end-to-end and promote the research and development and industrial application of UHD original technology. This move is obviously a big positive for the development of Huawei's large-screen products and audio-visual equipment.
HuaweiThe first Wi-Fi 7 router
Huawei's long-term investment in Wi-Fi technology research is crucial to accelerating the creation of a new data foundation and promoting market adoption in the era of the Internet of Everything. As one of the promoters of Wi-Fi 7 technology and industry development, according to NGB's statistics on the IEEE official website, Huawei has contributed 22 percent to Wi-Fi 7 standard patents9%, ranking first in the world.
At the Winter All-Scenario Conference, Huawei launched the router BE3 Pro, Huawei's first Wi-Fi 7 router with the "three advantages" of Wi-Fi 7.
In terms of latency, Wi-Fi 7 incorporates multi-link operation, which allows mobile phones, tablets, and other devices that can adapt to Wi-Fi 7 to connect at the same time24 GHz and 5 GHz bands transmit data. This technology not only solves the problem of the previous Wi-Fi only allowing to connect to one channel to surf the Internet (2.).4 GHz or 5 GHz) can also significantly reduce latency. According to Huawei's laboratory calculations, it can increase the speed by up to 92% and reduce the latency by 77%.
In terms of stability, Huawei's BE3 Pro router is based on the Multi-Resource Unit (M-RU technology) of Wi-Fi 7, which can assign multiple RU to a single user, make full use of free channels to transmit data, and preamble puncturing technology to automatically skip channels blocked by interference, improving transmission efficiency and reducing latency, bringing a more stable network experience.
In terms of speed, Huawei router BE3 Pro adopts 4096 QAM high-order modulation, which can transmit more data at the same time, and the rate is 20% higher than that of Wi-Fi 6's 1024 QAM, which means that whether you are watching high-definition movies or ** meetings, you can get a faster loading rate.
Summary
At the end of the conference, Huawei's new brand ** "Practice Words with Deeds" was unveiled. Yu Chengdong said that more than four years ago, Huawei encountered multiple rounds of sanctions, and last year's business fell to the bottom, in this extremely difficult situation, Huawei survived the most difficult winter.
Looking back on the difficult past four years, Huawei has continued to make breakthroughs in the face of adversity. In August this year, Huawei's Pioneer Program was launched, starting with the quiet advent of the Mate60 series, sounding the clarion call to return to the market. In the future, it is believed that Huawei will bring more new products in all scenarios, and rise again through the popularization of the HarmonyOS system.