Not long ago, a "Tang monk" appeared at the Halloween event in Chengdu Happy Valley, setting off a "renaissance" about Journey to the West on the Internet.
He was dressed in a red robe, wearing a Pilu crown, shaking his head and waving his hands like a wreck at every turn, he was accosted by the "female goblin" and did not dare to look directly, and was frightened by the "demons and monsters" of Halloween, and followed the "Guanyin" as a little brothernot only looks like Xu Shaohua, the actor of Tang Seng in the 86 version of "Journey to the West", but also looks very similar to his every move.
The actor of this Tang monk is named Tian XiangyangAs early as 2020, he appeared in the short ** and live broadcast room with the image of "Tang Seng".As of the end of October this year, its Douyin account "Tang Tang Yu Brother Brother" has accumulated 660,000 followers.
At the Halloween event, onlookers pointed their mobile phones at Tian Xiangyang and posted his imitation of Tang Seng to Douyin, which triggered a second spread among netizens. In the past month, the popularity of "Tang Tang Royal Brother" has soared, and the new Douyin data shows thatThe account has gained nearly 400,000 followers in the past month.
In his ** comment area, many netizens said:
Tang Seng's strength was vividly interpreted by him. ”Recently, the editorial department of Xinbang talked to Tian Xiangyang and his behind-the-scenes team leader Xiaoyu, and talked about how he became a "Tang Seng" step by stepWhat changes have occurred since becoming popular?Is it good business to imitate popular IPs?The similarity in appearance was 70%, and the similarity in the pouch was 100%. ”
Let you imitate, not let you surpass. ”
My friends and I thought he looked a lot like Tang Seng. Xiao Yu said.
At the beginning of 2020, Tian Xiangyang was still a salesman in the building materials industry, and with the continuous encouragement and persuasion of his friends, he came into contact with short ** and live broadcast, and embarked on the road of imitating Tang Seng.
In April 2020, Tian Xiangyang released the first ** to appear on camera, simply imitating the gesture of Tang Seng's classic action - "Amitabha Buddha". In the comment area, many netizens were shocked by the similarities between him and Tang Seng's classic actors, and said that "Journey to the West has a follow-up".
Tian Xiangyang told the editorial department of Xinbang that he was still there at that timeWhile going to work, he used his spare time to imitate Tang Seng in the live broadcast room.
At the beginning, no one watched the live broadcast, after all, everything is difficult at the beginning, and there must be a process. In the early days, I broadcast live for about two hours every day, and when I got home from work, I started the live broadcast to chat with fans. ”
Tang Seng has experienced nine hundred and eighty-one difficulties in learning scriptures from the West, and the road of imitating Tang Seng is not destined to be smooth sailing. From unknown to gradually known, Tian Xiangyang has experienced half a year.
In addition to taking advantage of the innate advantages of his facial features that resemble "Tang Seng", he will also repeatedly observe the clips of Tang Seng in the TV series, carefully observe Tang Seng's movements and demeanor, and grasp the essence of imitation in details.
The prototype of Tian Xiangyang's imitation is the image of Tang Seng played by Xu Shaohua, so Xu Shaohua has also become his idol.
The image of Tang Seng created by Mr. Xu cannot be surpassed, if the full score of acting skills is 10 points, I will give myself 6 points, it is very good to pass, if there is a chance, I especially hope to get the guidance of Mr. Xu Shaohua. ”
As Tian Xiangyang continued to polish his acting skills, the live broadcast room of "Tang Tang Royal Brother" became lively.
After a few months of live broadcast, the number of ** people gradually rose from a few people to dozens or hundreds, "occasionally there will be one or two thousand people, and I was very happy at the time."
Half a year later, Tian Xiangyang, who received the attention of tens of thousands of netizens, decided to quit his job and become a "full-time Tang monk".
After becoming a full-time anchor, he increased the duration of the live broadcast every day, one live broadcast in the morning and one in the evening, and each live broadcast lasted about two or three hours, which means that he lives under the identity of "Tang Seng" for one-sixth to one-quarter of the time every day.
"He is almost integrated with Tang Seng's identity. ”Xiao Yu said.
In her opinion, even if he leaves the live broadcast room, Tian Xiangyang's every move is very similar to "Tang Seng", he speaks slowly and logically, does things unhurriedly, and is very friendly to the people around him, "Tang Seng in Journey to the West never admits that he is wrong, and Tian Xiangyang's stubbornness in character is the same, admitting death and being able to persevere."
In this way, in the live broadcast day after day, "Tang Tang Royal Brother" has accumulated more than 600,000 fans in more than three years.
Before the end of October this year, although Tian Xiangyang was well-known in the live broadcast room, he was still far from being out of the circle, and it was not until he was invited to participate in the event of Chengdu Happy Valley that it triggered a wide range of discussions among netizens.
New Shake data shows that from October 29 to November 3, in the five days before and after Halloween,The content related to "Tang Seng" has received an average of more than 1.12 million likes per day, The protagonist of many of them is Tang Seng played by Tian Xiangyang, and on October 31, a ** taken by netizen "Yuyu Mama" received 880,000 likes.
In this **, after Tian Xiangyang saw the "monster", he first frowned and showed a frightened expression, and then retreated again and again, waving his hand while bowing his head to cover up, just like the "Tang Seng" in the play, so that passers-by and netizens instantly "traveled" to the 86 version of "Journey to the West" in childhood memories.
Source: Douyin account "Yuyu Mama".
In addition, "Tang Seng" and "Bull Demon King" rubbed mahjong on the street, jumped in the square, rode bicycles, and ate street food, staged many famous scenes with a strong sense of contrast.
Tian Xiangyang said that some friends around him began to brush him, and he realized that he might be on fire. The new jitter data shows that"Tang Tang Yu's brother" has gained nearly 400,000 fans in the past month, and as of press time, its account has more than 1.06 million fans.
Tian Xiangyang was shocked by his unexpected popularity, he didn't expect his acting skills to be recognized by so many people, and he originally planned to perform in Chengdu for only one day, but because he was loved by netizens, he temporarily added two days.
At the same time, the invitations to offline events sent to him became more and more, and there were also official accounts throwing olive branches.
Recently, he and the official account of "Tianjin Fire Protection" have filmed a number of public welfare **,As a "Tang monk", he publicized fire safety.
My mentality has not changed much, except for special circumstances, there are still two live broadcasts a day, usually starting at 11 o'clock in the morning and broadcasting around 8 o'clock in the evening, and broadcasting for about 6 hours a day. Tian Xiangyang said.
In the magical world of Journey to the West, in addition to Tang Seng, there are also popular character IPs such as apprentice Sun Wukong and Immortal Guanyin Bodhisattva.
Click on the account of "Tang Tang Imperial Brother Brother", and you will find that Tian Xiangyang often appears with several imitation masters, restoring classic pictures such as the four masters and apprentices meeting Guanyin Bodhisattva.
These popular IPs often collide with chemical reactions in the live broadcast room, building a "Journey to the West".
"Can the immortal pay attention to the poor monk?”In the live broadcast room, these talents played Tang Seng, Wukong and Guanyin, and all kinds of "gods and demons and monsters" connected with the microphone PK, which attracted praise and applause from netizens.All the donors are kind-hearted people, can you give a thumbs up to the poor monks?”
Who is the demon on the other side?”
Xiaoyu said, "Laugh, ten years less, many fans of Tian Xiangyang have reported that they can get happiness from watching his live broadcast every day", these live broadcasts can not only let netizens release some pressure, but also play a role in spreading traditional culture.
Tian Xiangyang said that "Journey to the West" is a classic in the hearts of many post-70s to post-90s, in order to make more young people, such as the post-00s and even post-10s, like "Journey to the West", he will also keep pace with the times when performing, adding some popular elements, such as bundy and Internet hot stalks.
According to the observation of the editorial department of the new list, in the past two years, a number of live broadcast rooms imitating the IP of traditional characters have emerged.
For example, the account "Ciyuan Pavilion Daoqi Pan Tao Club" restores the scene of "Heavenly Court" in the TV series, in the fairy live broadcast room, Nezha and Chang'e and other "immortal families" take turns to show their skills, and the narration in the background does not forget to remind the audience: "All fairy friends, pay attention to the immortal class." ”
There are also live broadcast rooms that invite actors to play the role of "God of Wealth", attracting traffic by sending blessings to the audience in the live broadcast room.
Behind this kind of live broadcast room, there is a high cost of service. The "New Broadcast Venue" article mentioned that the group broadcast live broadcast room will cost at least 4-50,000 yuan according to the investment of cameras, multi-cameras, service channels and scenes, and the staffing will be 2-30,000 yuan according to the most simplified version of 4 people.
This means that a large number of "immortal" live broadcasts may not necessarily bring high income. It was observedThe main monetization methods of this type of live broadcast are tipping and bringing goods, but the traffic is not stable, often during the Spring Festival, there will be a wave of traffic peaks, and it tends to be silent in daily life. Recently, the editorial department of the new list clicked into a number of "Pan Tao Club" live broadcast rooms on weekdays afternoon and found that the number of ** was only in single digits.
In contrast, IP accounts such as "Tang Tang Yu Brother" that can fight alone, the cost is more controllable. Xiaoyu mentioned that there is not much experience in the industry to refer to the operation of accounts like "Tang Seng", and they also hope to get more inspiration and obtain "content scriptures".