National holiday tourism statistics refer to the tourism activities during the holidays of all citizens such as New Year's Day, Spring Festival, Qingming Festival, May Day, Dragon Boat Festival, Mid-Autumn Festival, National Day and other holidays. It is characterized by high timeliness requirements, so the traditional methods such as sampling survey and step-by-step filling can not meet the statistical needs of the holiday tourism market, and the current holiday tourism data statistics adopt the method of "based on location big data + SMS push survey". Location big data can monitor the changes in passenger flow within 24 hours in real time, the heat map of tourist distribution, the distribution of tourists and other detailed dimensions. In addition, it can also monitor and analyze the portrait of tourists, including the basic characteristics of tourists, travel preferences, and APP use preferences, and accurately locate the attributes of tourists.
Holiday tourism statistics mainly count a complete recreation behavior, that is, from leaving the habitual environment to returning to the habitual environment for one trip, one person, during which there may be multiple tourist attractions, recreation in multiple provinces or cities.
The usual environment refers to the 10 km range around the user's place of work (or study) during the day in the first half of the year, and 10 km around the place of rest at night.
Tourists' judgments should identify the usual environment, time and space requirements, non-employment relationships, and travel motives.