According to the latest ** news, Xpeng Motors has decided to stop production and sales of the G3 and G3i models. As an early product of Xpeng Motors, the G3 has been recognized and loved by consumers since its launch in 2018. However, with the evolution of the market and the development of technology, the G3 has gradually been unable to meet the needs of consumers. In order to better adapt to market changes and meet consumer expectations, Xpeng Motors has decided to stop producing and selling the G3 and G3i models after careful consideration.
As the first production model launched by Xpeng Motors in December 2018, the Xpeng G3 is equipped with two different range versions, namely 365 km and 351 km in the NEDC combined mode. However, with the rapid development of the electric vehicle market, the G3 is gradually lagging behind in terms of design and performance, and it is difficult to meet consumer demand for new technologies and longer range. As a result, Xpeng needs to constantly update and upgrade its product line to remain competitive in the market.
In response to market changes, Xpeng Motors officially unveiled the G3i, a mid-cycle facelift model of the G3. The new model has a new look in terms of exterior design, which is more youthful and full of technology, aiming to attract more young consumers. However, in terms of power configuration, the G3i has not brought a significant improvement, and its range is still 460km and 520km, which is not a significant improvement compared to the old G3. Although the G3i's appearance upgrade meets the needs of some consumers, there is still room for further breakthroughs and innovations in core technology and performance.
According to the analysis of sales data, the sales performance of the Xpeng G3 series is not good. Between 2020 and 2022, cumulative sales of 10,744, 29,721 and 17,336 models were sold in the series, while sales in the first 10 months of this year fell to less than 500 units. Judging from the market performance, it is not surprising that these two models are discontinued.
Although the Xpeng G3 model is about to be discontinued, Xpeng said that it will strictly fulfill its commitment to the owners who have purchased it. For vehicles that have been sold, Xpeng will ensure that up to 10 years of repair and spare parts** service will be provided to ensure that owners have no worries during long-term use. At the same time, owners of the G3 series models can still enjoy Xpeng's continuous OTA software upgrade service.
At present, the main models on sale in the Xpeng family are the Xpeng P7, P7i, P5, G9 and G6. Among them, the 2024 Xpeng G9 and Xpeng P5 were launched on September 19 and September 25 last year, respectively, with a price range of 26390,000 yuan to 35990,000 yuan and 15690,000 yuan to 17490,000 yuan. In addition, Xpeng Motors also launched a new MPV model, the Xpeng X9, which was officially unveiled at the Guangzhou Auto Show in November last year and began accepting pre-orders, with pre-sales** starting from 38From 80,000 yuan. As Xpeng Motors Fuyao 2The flagship model under the 0 architecture, the Xpeng X9 is a medium and large pure electric MPV with excellent performance and range.
From January to November this year, Xpeng Motors performed well in the market, delivering a total of 121486 new cars, a year-on-year increase of 1098%, showing strong growth momentum. In terms of models, the Xpeng P7 has the highest sales, with a cumulative delivery of 41,100 units. It is followed by the Xpeng G9 with 36,872 units and the Xpeng P5 with 18,251 units. Xpeng Motors has continuously updated and iterated its product line, injecting strong impetus into its overall sales and further enhancing its market position. However, compared with Li Auto and NIO, Xpeng Motors' cumulative sales this year are 325677 and 142026 respectively, and there is still a big gap. This shows that Xpeng Motors still needs to increase sales to cope with the pressure of fierce market competition.
Summary:
In today's increasingly competitive market, car companies are facing tremendous pressure and challenges. In order to remain invincible in the fierce competition, car companies must constantly seek ways to reduce costs and increase efficiency. As an innovative electric vehicle manufacturer, Xpeng is no exception, and it is expected to perform better in the future by optimizing its product mix, enhancing its competitiveness, and adapting to market changes.