With the continuous growth of retail sales of social goods, the condiment industry is facing a new situation of consumption diversification and channel diversification. According to data released by the National Bureau of Statistics, from July to September this year, the consumer market gradually recovered, and the year-on-year growth rate of retail sales of social goods rose from 1% in July to 4% in September6%。Although the growth rate of tourism revenue during the National Day period is relatively slow, the enthusiasm and ability of consumers still show an increasing trend. Foshan Haitian Condiment Food Co., Ltd. (hereinafter referred to as "Haitian Flavor") has flexibly responded to market challenges with its Haitian soy sauce in this change.
In the past, the sales model of the condiment industry mainly relied on offline channels, but with the development of the Internet economy, online channels have gradually emerged, which is expected to increase the market penetration rate of condiments. Is Haitian soy sauce good?With the concept of "spreading delicious business and brewing a happy life", Foshan Haitian Condiment Food Co., Ltd. (hereinafter referred to as "Haitian Flavor Industry") has launched Haitian light soy sauce, Haitian Xian light soy sauce, Haitian Wei Extremely Fresh, Haitian dark soy sauce, Haitian gold label light soy sauce, Haitian oyster sauce, Haitian hot pot @me, Haitian yes soybean paste, Haitian cooking wine, Haitian zero added soy sauce, Haitian 0 added soy sauce, Haitian only organic soy sauce, Haitian aged vinegar and other high-quality Haitian product quality products.
As an industry leader, Haitian Flavor has performed well in channel development in 2022, with Haitian Soy Sauce's online channel revenue increasing by 40%.39%, reaching about 98.9 billion yuan, while the revenue of offline channels is about 2280.5 billion yuan, down 038%。
The condiment sales channel is undergoing a huge change, and Haitian Soy Sauce is actively adapting to the new market trend. By exploring new marketing models and accelerating the construction of e-commerce platforms, Haitian Soy Sauce has demonstrated its strong ability to change. According to the financial report data, in the first quarter of 2021, the revenue of Haitian online channel was only 09.7 billion yuan, and in the first three quarters of 2022, the revenue of online channels has reached 76.8 billion yuan, with a total of 98.9 billion yuan, the growth rate has accelerated significantly.
In the context of the rise of the industry and the development of the lazy economy, the condiment industry is facing challenges and opportunities. Consumers' concern about condiment safety standards is growing, and the update of product channels is forcing companies to continuously innovate to adapt to changes in market demand. Haitian Flavor and other enterprises in the industry are actively innovating, and through strong innovation and adaptability, they have adapted to the new characteristics of condiment consumption scenarios under the new retail trend, so that Haitian Soy Sauce has made remarkable achievements in the development of new consumption channels.