In today's competitive market environment, businesses need to constantly innovate and seek effective marketing strategies to attract and retain consumers. The chain-driven 2+1 model and the value-added consumption business model are two eye-catching models, each of which has its own unique advantages, and when combined, it will produce a strong explosive force and attractiveness.
The chain 2+1 model is a marketing strategy with the ** system as the core, which realizes the rapid fission and growth of users by setting **level and recommendation**. The core mechanism of this model lies in the transformation of identity, which users can obtain by purchasing certain goods or meeting certain conditionsIdentity。**Recommend two more people to join, you can upgrade toBoss identity。This model is utilizedTwo-two copyIn a way to achieve rapid ** and expansion of users. Whether it's ** or the boss, you can get direct referral rewards, and the boss also enjoys additional rewards for seeing orders and leveling rewards. This mode further enhances the attractiveness and effectiveness of the model by setting different levels of identities and prize pools, as well as dynamic reward gameplay.
The consumption value-added business model is a new type of business model, which allows consumers to obtain not only the benefits of the goods themselves, but also the value-added benefits in the consumption process while purchasing goods. This model stimulates consumers' desire to buy and loyalty by setting up a reward mechanism and a pool of funds. Take a commodity as an example, assuming that its selling price is 900 yuan, of which the product cost is 300 yuan, take out 300 yuan as the integral chassis capital into the capital pool. When a user places an order to purchase the product, the platform will issue 70% points equivalent to 300 yuan to the user as a reward. As orders increase, the pool's funds will accumulate and the points will increase accordingly. The value of each point will vary according to the pool and the proportion of points. For example, when 300 orders are completed, the value of the points will increase by 5 times. What's more, there is a 20% fee when withdrawing points, which will be returned to the pool, further increasing the value of the points.
Combining the chain-driven 2+1 model with the consumption value-added business model can give full play to the advantages and characteristics of both. The rapid fission effect of the chain-driven 2+1 model can effectively attract and retain users, while the point value-added mechanism of the consumption value-added model can stimulate users' consumption desire and improve user loyalty. In this mode, users can enjoy traditional benefits such as direct push rewards and team rewards in the chain 2+1 mode, and can also obtain additional point rewards and value-added benefits through consumption value-added. With the increase of orders and the accumulation of capital pools, the value of points will continue to grow, and the user's income will be further improved. The combination of this model will produce strong attraction and explosiveness, which will help improve the marketing effect and market competitiveness of enterprises.
In addition, the rules for withdrawing points can also increase users' trust and stickiness to the platform. When users need to withdraw, the platform will charge a certain fee according to the situation of the pool. These fees will be returned to the pool to continue to generate income for the platform. At the same time, the rules for withdrawing points can also be adjusted according to market conditions and platform strategies to achieve better market results.
In general, the combination of consumption value-added + chain 2+1 model is an innovative business model, which can not only effectively attract and retain users, improve user loyalty and stickiness, but also stimulate users' desire to consume, increase users' revenue and experience.
Business model