According to a new report by Niko Partners, in-game payments account for 87 of the $89.4 billion gaming market share in Asia, the Middle East and North Africa8% to $78.5 billion. Of this total, $7.8 billion was for pay-to-buy games and $3.1 billion for subscription-based games.
The report shows that in the last 12 months, 623% of the respondents have purchased a pay-to-buy game through various platforms. One-third of respondents use a subscription service to access games, and that rises to 51% when you factor in broader subscriptions, such as Amazon's subscription services.
It is understood that high pricing has discouraged non-paying players from purchasing pay-to-buy games,393% of mobile gamers and 443% of PC gamers consider this to be the biggest problem they face. In addition, 30% of mobile gamers say that in-game ads are their least favorite aspect when playing on the platform.
Lisa Hanson, CEO and President of Niko Partners, said: "Innovative monetization models are important to attract players and ensure the long-term success of your game. Just like the localization of a game for any particular market, the success of a game may depend on the study of local monetization models, which have the greatest impact on revenue. ”（gamesindustry）