Hello, I'm Lao Wang, a diligent reader.
It's been cold lately, so remember to dress and keep warm.
On November 23, 2023, Lao Wang made the decision to insist on daily changes, and as of today, December 23, it has been 31 days and a month.
In one month, a total of 39 articles were published, 29 ** news, 2 "Little Green Books", and 8 self-discipline check-ins, with a total of 83,550 words, an average of 2,695 words per day.
In the past 31 days, a total of 131 followers have increased, mostly from the article page.
A few more have been added today, but the statistics have not been updated. ）
These numbers may not be as good as someone else's data for a day, but they are a small achievement for my writing life.
It taught me the most important and simple truth: keep sowing and you will bear fruit.
I'm an afterthought, it's not that I don't understand, but I often put it off until the end.
A lot of things may be like this, when you don't want to do it, you feel that it is difficult, this is not good, that is not good, it is not possible to do it at all.
It doesn't seem that difficult to actually do it, and you will do your best to open the way for this goal, and the time and energy will be recovered and used for self-improvement.
Therefore, even during the 7 days I went out to Shenzhen and Guangzhou, I tried my best to complete the daily change plan with "the possibility of conditions" (the idea of "Tianmu Hongchen").
Miraculously, the two articles with the best data were completed when I went out, which can be regarded as God's gift to me for insisting on daily changes.
One is "Remember Zhou Haimei's Little Tiger Teeth!".(reading 6417), written while waiting for the high-speed rail in the café of Shenzhen North Railway Station, and got on the high-speed rail after writing.
The other is "This is the only book I stayed up late to read this year!".(reading 11428), completed in the bed of a hotel in Guangzhou, and went to meet my classmates after writing.
The main income of traffic brought by the above two articles is also relatively good.
Lao Wang made a summary and reviewed the traffic password I think.
1. Persistence, persistence
Yes, insist. This is the basic market, there is no choice.
Haruki Murakami says that time is the best shortcut. I used a painful experience to understand this sentence.
Of course, I said this for a reason, and I didn't let you insist blindly. **Reform, as everyone knows, gradually transitions from the private domain to the public domain, which is mainly reflected in the "recommendation".
First of all, if you insist on writing, the platform will determine that you are an active account, and at the same time, in order to motivate you to create, a few lollipops in the traffic pool will be given to you and your articles will be recommended, instead of opening the subscription account to see your articles as before.
I have a classmate who has done data analysis in a large factory, and he said that the traffic pool of *** is relatively fixed, and good content and diligent bloggers get more traffic, so the remaining bloggers will get less.
You can understand the flow pool as the old fire soup boiled by your mother, a total of 3 bowls, your parents love you, hold 2 bowls for you to drink, and the two elders each drink half a bowl.
Secondly, if you insist on writing, fans will insist on reading, and their reading and sharing will give the platform a new judgment, and good content will continue to help you make a second wave of recommendations.
There are pros and cons to reform, and the downside is that if you are not a regular reader of your article, then they will not be notified when a new article is released, and they will only know if you have updated it if they open the subscription list. How many readers do you think will do this?
Taking Lao Wang as an example, a few days before insisting on the daily update, although the data did not explode, it was obviously supported by the platform, far exceeding the 10% open rate of articles.
Then I insisted on writing, December 2 "Why does Kakashi like to watch 'Intimacy' in Heaven?".>> Hit the big luck, with 3000+ readings;"Curtain Red Dust" on December 3: To read her is to understand the apocalypse of contemporary women", which has also been read 930.
Reform has many benefits for small and medium-sized bloggers, that is, your good content has more chances to become a hit, thus attracting a lot of new fans.
So, stick to it first, and then add other dishes to the pot of persistence.
2. Review
Create a new Excel sheet dedicated to review, and analyze data on yesterday's articles every night.
My review projects are:
Article title, cover image, release time, data, analyze the title, article idea, mistakes, areas for improvement, etc.
Lao Wang just learned a trick in the review, if you find that the title of a certain article is not good but you want the data to be good, you can insert a hyperlink in the "Further Reading" of the next article, and then modify the title.
It works in person. However, after the introduction of the recommendation mechanism, sometimes I can't understand how it works.
I've tried, the best read articles, at least the first two days after the release, the data is average, and I can't see anything at all. Then, all of a sudden, it exploded.
So, you want to reduce data anxiety, at least delay the arrival of anxiety, and create content with care.
What I want to review is that I didn't insist on reviewing every night, and every time I was lazy and stolen, I would be retributed to the data.
3. Understand the platform algorithm
Operate any platform and understand its mechanics and algorithms to do more with less.
After the reform, there are a lot of new changes.
In the "recommendation" section, it is necessary to do a good job of keyword entry, that is, to choose words with high popularity in the article, such as self-discipline, Yuhua, sideline, and Douban;or events that are in hot spots, such as Dong Yuhui, Yu Minhong, Zhou Haimei, Lao Rongzhi, etc.
Some keywords can be used multiple times without affecting the quality of the article.
When the platform recommends you to unfamiliar readers, you need to try to retain them, that is, guide them at the beginning and end of the article.
**At present, the requirements for the cover image are not high, not as good as Xiaohongshu**, so you can invest the time spent on the cover image to set the title.
All of what I said must be based on the quality of your articles, otherwise you won't stay long if someone comes.
The article should be positive and positive, and at least the title should reflect positive values, not negative emotions. This is more conducive to platform recommendations - especially Tencent, which will not help you spread negative energy.
For example, I analyzed Maugham's "The Moon and Sixpence" article "This is a recognized masterpiece on Douban, but I read it very hot!".Personally, I think the idea is very good, don't follow the crowd and blow without brains, and the three views are normal, but the data is average, and it may be lost in the back part of the title.
4. Find the right positioning
Identify your creative vertical.
You set the position first, the platform can determine your creative direction, and recommend it to the readers of the corresponding tags, one is to get more lollipops in the traffic pool, the second is to attract more accurate readers, and the third is to stay with a higher probability.
This is the same as our use of location navigation.
I used to want this and that, so I couldn't get the favor of the platform. So, give up for a while.
Moreover, many family members, friends, and relatives pay attention to this number, and they have too many concerns to write, and they are constrained, resulting in shaky positioning and loss of many opportunities.
My current position is that of a book blogger, mainly analyzing books and reading experiences, and occasionally sharing movies and documentaries. The positioning is clear, the platform knows who I am, the readers know who I am, and I know what to write every day. Hello everyone, it's really good.
The main area of focus for my readers.
I've opened another *** and have other unsavory ideas, just write in the new number.
5. Learn to expose yourself
Self-disclosure is a psychological counseling technique, which is mainly used by the counselor to confess certain experiences and emotions to the client, in order to establish a good counseling relationship, or to lead to open the topic and break the silence in specific counseling.
Do self-a**, you can't escape self-exposure. Some people even describe that self-**** people make money by selling their privacy.
I use self-exposure as a way to set up a persona and create a personal IP.
Because, there are too many homogeneous bloggers and a lot of homogeneous content, if you don't do proper self-exposure, you will have no recognition, your facial features are not clear, and you don't know who you are, so it will be difficult to occupy the reader's mind.
Readers want the bloggers they pay attention to to to be living people, people with specific images and specific emotions. It's a need for certainty, and a need to get closer to each other.
Teacher Luo Xiang said: love concrete people, don't love abstract people.
Otherwise, why do I pay attention to you, but not to Zhang San, an extralegal fanatic of the same type?
I didn't do enough in this regard, and I didn't even want to post it on Moments at first, because I was afraid that it would be annoying to post too much, and I didn't want my friends to know what I was doing.
Now I do more Moments, in addition to sharing articles, I will also post one or two news of reading or sports every day. I thought to myself, whoever you love, it's a big deal to block me.
But to expose myself in the article, I am still tied up and have too many acquaintances.
I'm worried that my family will be cranky and overly worried after reading it, which will add to the annoyance for both parties.
In front of my friends, I also have a hard time letting go of my baggage, and I hope that I will always be the pinnacle image in their minds.
It may be that I have too much inner drama, psychology has said that there is no one else outside, it is all yourself.
I think my friends are more willing to accept the real Wang, the one who has been adjusting with the times.
But self-exposure must be well controlledIf you talk too much, it is easy to turn into self-congratulation。And, readers probably don't want to know much about your privacy either.
The above is the traffic password summarized by Lao Wang after insisting on daily updates for 31 days. No matter what industry you are in, I hope it will help you.
The author of Kobayashi's manga said that the flowers that want to bear fruit bow their heads early.
He is trying to tell us to admit our limitations, calm down, let go of our self-esteem, and do things well.
Additional Notes:
If you plan to stick to the daily update, but the time is limited on a certain day, you can choose "** text", which is the "little green book" in the circle, within 1000 words, publish your thoughts, and add a few pictures, but it cannot be used as a mainstream creative method, which seems insincere.
In addition, make relevant templates in advance, and when editing the article, insert the template, so that you don't have to insert the beginning and end of the article every time. Taking the time to make a template can save a lot of time, especially when time is of the essence.
Thank you for seeing this, I am [Sanhengwang Reading] (the same name on the whole network).