BYD's performance in overseas markets has been closely watched, however, due to various uncertainties, BYD's sales in the last month of 2023 show that there is still a gap between its export volume and its main competitors. Although this data is already very good for BYD itself, in order to achieve the annual sales target of 3 million vehicles this year with the support of the two major markets at home and abroad, BYD still needs to further improve in terms of exports.
It is understood that BYD exported 30,629 vehicles in November, a slight increase of only 035%, which is not outstanding compared to the main competitors. At the same time, BYD exported a total of 206,670 vehicles from January to November, which is already very good for BYD itself, but still needs to be improved compared to its main competitors.
For BYD, if it wants to achieve the annual sales target of 3 million vehicles this year with the joint support of the two major markets at home and abroad, it must further increase in exports. This requires BYD to work product quality, brand image, sales channels and other aspects to continuously improve its competitiveness.
First of all, BYD needs to ensure the quality of its products. Only high-quality products can be recognized and trusted by overseas markets, thereby enhancing the brand's popularity and reputation.
Secondly, BYD needs to pay attention to the shaping of brand image. Only a unique brand image can attract more consumers' attention and love, thereby enhancing the competitiveness and value of the brand.
Finally, BYD needs to strengthen the construction of sales channels. Only a complete sales channel can let more consumers understand and buy BYD's products, thereby increasing sales and market share.
In addition, BYD also needs to pay attention to market research and understand the needs and Xi of local consumers. Only by having a deep understanding of the local market and consumer needs can we better meet market demand and enhance brand competitiveness. At the same time, BYD also needs to strengthen communication and cooperation with local partners to jointly explore overseas markets and enhance brand image and competitiveness.
To sum up, if BYD wants to complete the annual sales target of 3 million vehicles this year under the joint support of the two major markets at home and abroad, it must continue to improve its competitiveness, especially in terms of exports, it is necessary to increase efforts to expand overseas markets, only in this way can it obtain better development prospects in the fierce market competition and become one of the favorite car brands of consumers at home and abroad.