Nowadays, the aftermarket sector of the mobile communication industry has become a new profit highland for communication companies. But now, with the intensification of competition among major mobile phone manufacturers, the simple competition for mobile phone sales has been transformed into the competition of the ecosystem.
The launch of headsets, automobiles and other products has also brought new challenges to mobile phone communication companies - how can they have comprehensive capabilities to withstand such rapid changes in the industry?
On December 23, 2021, Huawei opened the pre-sale of its first model [Wenjie M5], it is reported that the new car is positioned as a mid-size luxury SUV, equipped with Huawei DriveOne pure electric drive range extension platform, is the first model equipped with Huawei's Harmony OS intelligent cockpit, and is equipped with Huawei's self-developed on-board map petal maps.
Just when the bosses of communication companies are still waiting to see the impact of Huawei cars on the aftermarket, Xiaomi cars are about to be listed.
Some bloggers broke the news that Xiaomi cars will be released on December 28, and judging from the current remarks of "rice fans", everyone is already full of expectations for Xiaomi's cars.
He Lei, CEO of New Travel and former editor-in-chief of Pacific Automobile Network, questioned whether everyone likes the brand of Xiaomi or Lei Jun when the popularity of Xiaomi cars is so high
In the face of this question, the answers of rice fans also confirm from the side that Xiaomi's brand strategy has been successful over the years. Many netizens have said that they will pay attention to Xiaomi cars because of Lei Jun himself.
Different from the obvious patriotic label of the Huawei brand, the Xiaomi brand has become more warm because of the relationship between Lei Jun, which in turn determines the relationship between consumers and Lei Jun, which is equal to the relationship between consumers and Xiaomi, so to speak, Lei Jun has given Xiaomi a strong vitality with his own personality;And Xiaomi's products have also eliminated the distance between Lei Jun and consumers.
As the first competitor of the two major brands of Huawei and Xiaomi, Apple also has its own layout in the automotive field. According to Bloomberg, citing a source close to Apple, the Apple car will be available in 2026 for less than $100,000 and is designed to attract more buyers.
It is reported that the internal code name of this project is "Titan", and Apple's original plan was to launch a car with advanced self-driving features, but based on the current speed of technological development, Apple believes that it cannot make such a car.
However, Bloomberg has received information from sources that the new car will support fully autonomous driving on the highway, and the driver can do other things.
As a result, Apple has postponed the target time for the launch of the new car from 2025 to 2026, and it will still provide a steering wheel and control pedals.
From the point of view alone, if the final price of the Apple car is really set at about 600,000 yuan, it can be said that the customers facing the Apple car and the cars of Huawei and Xiaomi are not exactly the same kind of people.
However, as mentioned above, the competition in today's mobile phone communication industry has already risen to the competition between ecosystems, that is, the competition between iOS, Hongmeng, and Xiaomi Surging OS.
The ecological competition based on these three systems seems to be further upgraded with the improvement of 6G and proto-universe technology.
But in any case, these three brands that take mobile phones as the origin and continue to expand the competitive sector seem to be leading the development of the entire mobile phone communication industry.
And such a development direction is more worthy of the attention of mobile communication companies, because if these three brands represent the industry trend, then if you want to go on in this industry for a long time, you need to constantly improve your own capabilities. Get out of the dilemma of "only selling mobile phones" and master more ways to sell products.
Although the development speed of the industry is too fast, for the boss of mobile phone communication companies, it is impossible to grasp the changes in these industries at once and lead their enterprises to complete the ability upgrade, because back to the communication industry, the current primary problem of many enterprises is still to survive.
But there is no conflict between survival and enrichment of capabilities, especially for those enterprises that introduce mobile phone treasure box empowerment, the problem of survival is solved through the improvement of capabilities.
Because of the mobile phone treasure box empowerment of enterprises, the speed of mastering the aftermarket sales ability is very fast.
First of all, the empowerment mode of the mobile phone treasure box is carried out in the mode of training + accompaniment, and the mobile phone treasure box empowerment personnel will first enhance the team cohesion and combat effectiveness through the training of the company's employees.
Then, the insurance products, accessories products, first-class operators and other profitable sectors are trained, and with the inspection service, a set of efficient capability empowerment system with learning, training and combat as the main process is created.
What's more, after the training, the mobile phone treasure box did not complete its mission like some empowerment teams;Because for the mobile phone box, the end of the training is only the beginning of the empowerment, the mobile phone box is equipped with a running coach for the enterprise, will accompany the company through the 360 ° year-round running model, and review and improve every detail in the sales process, so as to accompany the long-term profitability of the enterprise.
In this way, enterprises can not only solve the problem of aftermarket product sales ability in a short period of time, but also solve the problem of enterprise survival through this ability and the accompanying coach of the mobile phone treasure box.
In the future, the term mobile communication industry may become a thing of the past, and it will be replaced by an ecological product circle with an ecosystem platform as the core, and mobile phones will only become a single product under a specific ecosystem.
The progress of the industry is forcing the current mobile phone communication companies to upgrade their capabilities, and whoever can succeed will be qualified to live.
Mobile phone treasure box