Three minutes to talk about culture
With the arrival of the Year of the Dragon in Jiachen, ** Radio and Television Station released the theme and main logo of the 2024 Spring Festival Gala - "Dragon Travel, Xinxin Home and Country". This theme and logo are not only creative, but also full of profound cultural connotations, presenting a unique cultural feast for Chinese people around the world.
1. The cultural symbol of the dragon
In traditional Chinese culture, the dragon is a symbol with deep historical and cultural connotations. From ancient totems to auspicious symbols, the image of the dragon has gradually evolved into a spiritual and cultural symbol of the Chinese nation in the long history of 5,000 years. The image of the dragon usually represents authority, strength, auspiciousness, and sacredness, and is a spiritual symbol of the Chinese nation. The word "龘" vividly depicts the appearance of the dragon soaring, which is the same as "沓", implying the dragon's high-spiritedness, enthusiasm and hard work. This choice is undoubtedly an accurate grasp and wonderful interpretation of the essence of traditional Chinese culture.
IIThe art of fascination
The main logo of the Spring Festival Gala is based on the word "龘" as the main visual symbol, and the design is inspired by the "official seal of the national dynasty" font in the traditional Chinese seal carving art - nine stacks of seals. The font style of the nine-fold seal is solemn and balanced, and the middle is well-proportioned, highlighting the atmospheric and vigorous cultural atmosphere. The designer has carried out a modern "reprocessing" of traditional calligraphy, so that the shape of the character "龘" resembles a chip, thus cleverly connecting ancient Chinese characters and modern technology. This design concept of integrating ancient and modern not only reflects the respect and inheritance of traditional culture, but also demonstrates the innovation and application of modern technology.
3. The transmission of family and country feelings
The theme of the Spring Festival Gala "Dragon Travels, Prosperous Family and Country" highlights the core value of family and country feelings. This theme combines the energetic and high-spirited spirit of the 1.4 billion Chinese sons and daughters with the image of the dragon, implying the rise and take-off of the Chinese nation on the global stage. At the same time, through the Spring Festival Gala, a platform with wide influence, it conveys the profound connotation of the unity of the family and the country and the unity of the nation, and stimulates the national pride and sense of belonging of the global Chinese.
Fourth, the integration of innovation and technology
The 2024 Spring Festival Gala will closely combine traditional culture with modern technology with the integrated communication concept of "thought + art + technology". Through the use of advanced technology and innovative forms of expression, the Spring Festival Gala presented a splendid, sincere and steaming cultural feast for the audience. This integrated communication method not only enhances the ornamentation and interactivity of the Spring Festival Gala, but also enhances the communication effect and influence of traditional culture.
Fifth, the power and self-confidence of culture
The release of the theme and main logo of the Spring Festival Gala of the Year of the Dragon is not only a wonderful interpretation of traditional Chinese culture, but also a cultural feast for Chinese people around the world. With the image of the dragon as the core element, this theme and logo convey the core value of family and country through the integration of traditional culture and modern technology. This kind of self-confidence and innovative application of traditional culture demonstrates the cultural consciousness and cultural self-confidence of the Chinese nation in the era of globalization. At the same time, as a cultural platform with wide influence, the Spring Festival Gala provides a platform for Chinese people around the world to share culture and celebrate the festival through its unique artistic expressions and technical means. On this platform, Chinese people around the world can feel the charm and power of traditional Chinese culture, so as to deepen their identity and sense of belonging.