Dongfang Selection is a platform with live streaming as its main business, and it has recently attracted widespread attention due to Dong Yuhui's incident. However, even without Dong Yuhui, Dongfang Selection still has strong traffic and development potential. The following is my personal opinion, which has nothing to do with the "iron teacher" Yu Minhong.
1.The overall strength of the platform: As a mature live streaming platform, Dongfang Selection has a huge user base and stable traffic**. These users rely on the platform not only because of a single streamer, but because of the quality of goods and services provided by the platform itself. Whether it is brand cooperation or user reputation, it is an important support for the sustainable development of Dongfang Selection.
2.Diversified anchor resources: Dongfang Selection has many excellent anchor resources, and they show professional product explanation ability and attractive personal charm in the process of bringing goods. The existence of these anchors makes the content of Dongfang Selection more diversified, which can meet the needs of different users, thereby maintaining the traffic and user stickiness of the platform.
3.The operation strategy of the platform: Dongfang Selection has rich experience and mature strategies in operation. They provide users with personalized recommendations and shopping experiences through accurate user profiling and data analysis. This refined operation method makes users more dependent on the platform, even if there is no personal anchor, users will still choose to shop on Dongfang Selection.
4.Accumulation of user reputation: Dongfang Selection has accumulated a good user reputation in the past development. The user's trust and recognition of the platform is not only because of the existence of an individual anchor, but also because of the recognition of the platform as a whole. This word-of-mouth effect makes Dongfang Selection have a certain advantage in market competition, even without Dong Yuhui, users will still choose to shop on this platform.
Therefore, everyone in Dongfang Selection can sell goods, and without Dong Yuhui, there will be no less traffic. The overall strength of the platform, diversified anchor resources, the maturity of the operation strategy and the accumulation of user reputation are all important factors to ensure the sustainable development of Dongfang Selection. Whether it is the platform itself or individual anchors, it is a part of Dongfang's selection success, not the whole of the entire platform. Therefore, even without Dong Yuhui, Dongfang Selection can still maintain a strong traffic and user base.