Wen Leju Finance Xu Shumin Zeng Shujia
On the big screen with a blue background, the histogram and curve chart are constantly tumbling for more than two hours.
On December 28, Ding Zuyu, as in previous years, shared his summary of the real estate industry in 2023 and outlook for 2024 as scheduled. Both off-stage and online, he has a loyal following.
This year is a bit special, the 10th anniversary of the WeChat public account of "Ding Zuyu Commenting on the Property Market".
To be precise, on December 31, 2013, Ding Zuyu issued his first article commenting on the property market. At that time, Ding Zuyu was still a fat man of 87 kilograms.
Since then, in the past ten years, rain or shine, more than 5,000 original articles, every morning at 7:30 a.m., it has been pushed to the industry on time.
This kind of persistence, whether it is Ding Zuyu or his boss Zhou Xin, is full of emotion.
For ten years, Ding Zuyu commented on the property market and passed on full of positive energy. Zhou Xin concluded. In 2013 and 2014, the real estate industry developed rapidly, and the wave of mobile Internet rolled in. As the helmsman of E-House Holdings, Zhou Xin keenly captured the need to pass on the research results of CRIC to the entire industry through Xin**.
He consulted with Ding Zuyu and hit it off. "Ding Zuyu commented on the property market"The name was also taken by Zhou Xin.
After so many years, why has it been able to "persevere"?Zhou Xin said, "This kind of dedication comes from the original intention", Ding Zuyu said, "because I love this industry".
As a result, the theme of Ding Zuyu's annual speech on the property market in 2023 was born: the original intention.
Ding Zuyu is a self-disciplined person. Over the years, he has persisted in two things, in addition to pushing a WeChat article of "Ding Zuyu Commenting on the Property Market" every day, and getting up at 4:30 a.m. every day to run.
The content of his WeChat circle of friends** has always been very single, only his own *** articles and ** after running a marathon. Now, Ding Zuyu has become the fastest runner in China's real estate circle, running a marathon in 3 hours.
In the more than 20 years since graduating from university, Ding Zuyu has only served one company and one boss, and the relationship between him and Zhou Xin is more like a master-apprentice relationship. Zhou Xin called Ding Zuyu a magical person several times and deliberately pushed him to the stage**.
Such a specialty.
1. It seems not surprising that a long-term person can keep his "original intention" and insist on doing one thing.
Looking back at the ten years of real estate, from the "first era" to the "first era", and then into the "bronze age", adjustments and changes have always run through every stage. Especially in the past three years, the real estate industry has fallen to the freezing point, and the road to recovery has been bumpy and long.
For the past 2023, Ding Zuyu has described it this way: "Real estate companies and the entire industry are preparing for recovery. In the process of finding a way out, every practitioner is struggling to snatch back the past time. ”
There is a philosophical saying: the pessimist is right, and the optimist moves forward.
In fact, from the first article, Ding Zuyu has already set the tone: never look at the market pessimistically. Ten years later, he still adheres to this argument: when the industry is relatively difficult, he returns to his "original intention" and firmly believes that the industry will become more and more stable and healthier.
There are ups and downs in the industry, which is a normal economic phenomenon. As early as three years ago, Zhou Xin had a thesis that China's real estate industry has entered a new cycle, entered the era of folding, and transitioned from the era of large-scale development to the era of large-scale asset management.
Regardless of the market, they always believe that the real estate industry will always have a lot to offer. No matter how it is adjusted, China's real estate industry is still a 10 trillion track.
At the annual press conferences over the years, Ding Zuyu will analyze the current situation of the industry, hit the pain points, and most importantly, give a reference for the future development direction of the industry. For example:
2017: The policy trend will still be the coexistence of destocking and regulation;
2018: The concentration of the industry accelerated, and the rental housing ushered in policy dividends
2019: Confidence is more important than **, information is more important than **;
2020: Real estate is China's largest manufacturing industry in the next decade
2021: Real estate remains the ballast and stabilizer of China's economy
2022: Say goodbye to the Platinum Age and enter the Bronze Age;
2023: In the next decade, the incremental demand for housing will fall back to about 10 billion square meters;
2024: Affordable housing will build a new pattern of China's real estate in the future.
Drum and cheer for the industry, from"Ding Zuyu commented on the property market"The theme of the annual conference can be glimpsed, starting from the foresight of the future in 2016, believing in the future, running towards the future, embracing the future, and challenging the future in turn, and then to the "leap" in 2021 to find a "new road" in 2022.
This year's "original intention" reflects the new changes in the development of the industry, and keeping the enterprise has become the top priority. Because, to live is to win, and to live is to have a chance.
Ding Zuyu's annual speech on the property market every year, the biggest positive energy is to inject confidence into the industry. "I've never been pessimistic about the market. Ding Zuyu said in Ding Zuyu's first tweet commenting on the property market.
As Zhou Hanmin, member of the Standing Committee of the 14th National Committee of the Chinese People's Political Consultative Conference and former vice chairman of the China Democratic National Construction Association, said"Ding Zuyu commented on the property market"To this day, it has the power to make "the powerless powerful, and the pessimistic forward".
As a witness and participant in the real estate industry, Ding Zuyu knows one thing very clearly: if the original intention does not change, the line will come.