The festive Chinese New Year is just around the corner, and in order to welcome the arrival of the Year of the Dragon, Samyang Foods has launched a heart-warming gift box for the Year of the Dragon, so that you can feel the festive atmosphere and good wishes. From December 22nd, you will participate in Samyang Foods' Spring Festival marketing campaign to welcome the arrival of the Chinese New Year with Samyang Turkey Noodles and Samyang Jajanjangmyeon, and make this Spring Festival an unforgettable memory!
Samyang Foods China launched the "Meet the Year of the Dragon" Chinese New Year marketing campaign.
Samyang Hochi figurines for the Year of the Dragon are available in limited editions with a variety of gift boxes to celebrate the New Year.
As the IP image of Samyang turkey noodles, Hochi is very popular among young people. This time, Samyang Foods is launching a limited-edition "World Spicy" series of hand-made gift boxes for the Year of the Dragon in China. To welcome the arrival of the Year of the Dragon, Samyang Foods has dressed Hochi in the Year of the Dragon "New Year's Greeting Set" and launched six limited edition Chinese figures for the Year of the Dragon, including "Handsome Dragon", "Rich Money", "Full of Food", "Joyful Welcome", "Full of Happiness", and "Happy Happiness".
Samyang Foods' special "World Spicy" series of figurines contains six limited edition Hochi figurines for the Year of the Dragon.
In addition to the novel and fun Hochi figure gift box, Samyang Foods has also launched two limited-edition gift boxes, "Dragon Soaring Fire Leap" and "Dragon Walking Spicy Luck". These two gift boxes bring together the beloved products of consumers and contain star products such as Samyang turkey noodles and Samyang jajanjang noodles, as well as Hochi tableware merchandise, Hochi stickers and a unique Hochi mystery box limited to the Year of the Dragon. Through this mystery box, consumers have the opportunity to receive any of the six hochi figures at random and receive a gift from Samyang Foods for the Year of the Dragon, which is not only a feast for the taste buds, but also a wonderful experience with good luck.
Samyang Foods has launched a special "Dragon Leap" gift box and "Dragon Spicy Luck" gift box during the "Year of the Dragon" event.
The Spring Festival marketing campaign of "Year of the Dragon" fully takes into account the delicious, fun and happy experience of consumers, and carefully plans online mini games to welcome the New Year with everyone. By participating in interactive games, you will not only have the opportunity to share the red envelopes, but also compete for the top 50 places and win hochi figures, and there will be a steady stream of surprises.
Samyang Food's success is not only due to its innovative and delicious products, but also to its focus on the characteristics of localized marketing in China and the innovation of marketing methods. In this Spring Festival marketing campaign, Samyang Food not only actively deployed and built a matrix of multiple social platforms such as WeChat, Xiaohongshu, and Douyin, but also connected all channels through various social interaction methods to create eye-catching and highly interactive content. For example, before the event, we recruited "creative experience officers" on Xiaohongshu to allow brand audiences to participate in the preparation of the event, and to attract the attention and participation of more young people through WeChat online game interaction.
In addition, Samyang Foods will also light up the landmark buildings of Shanghai, Guangzhou, and Changsha, and promote the "Year of the Dragon" Spring Festival event to a wider audience in a more direct and eye-catching way. At the same time, it has set up marketing fields covering multi-level purchase channels such as large supermarkets and convenience stores in many cities, so that consumers can access products and activities more conveniently.