Last week, we attended the 2023 International Automotive Design Forum & Geely Design 10th Anniversary Event.
This is the first international automotive design forum held by an automobile brand in China's automotive industry, and it is also a leading automotive design professional event in China.
The meaning of leadership lies not only in the gold content of the guests.
It was the first public speech of the 85-year-old Lamborghini Countach, father of Diablo, after many years of retirementAt the same time, it also gathered Tan Jianrong, academician of the Chinese Academy of Engineering, as well as Wang Shouzhi, He Renke and other experts who are important to China's modern design education.
What we would like to discuss today is this forum, which has made a resounding summary of Chinese car design in 2023.
After ten years of hard work, China's new cars have made the strongest voice in the era of intelligent electric vehicles. We use the volume to summarize the new Chinese cars in 2023, but more importantly, it is the competition after accumulation.
When Chinese brands began to compete for the high ground of electric technology, we found that the right to speak in design has also become the main theme of Chinese car manufacturing - that is, the leap from made in China to Chinese design.
Geely design has become a crucial object of observation when we look back at the past decade of Chinese automobile design. Not only because of Geely's classic imagery, but also from the Galaxy sequence to the Galaxy E8's new intelligent pure electric design trend.
At the forum, Geely Automobile Group CEO Gan Jiayue saidDesign is Geely's core competitiveness, Chen Zheng, vice president of Geely Automobile Group, saidGeely will be the guide for the future direction of smart car design
The design confidence of Chinese cars comes from the best of the bestWhat is Geely's answer?
Perhaps we can find the answer from this forum, which represents the handover of Geely Automobile's design from the old and new decades, as well as the gathering of Chinese automotive design thinking.
A key theme of this year's International Automotive Design Forum is:Geely Design celebrates its 10th anniversary
The past decade has also been a critical period for China's automobile industry to become self-reliant, self-developed and self-reliant. How can we explore the growth of China's automotive design through Geely's growth?
Professor He Renke, Dean of the School of Design and Art of Hunan University, presented the concept car design presented by Geely at the Frankfurt Motor Show for the first time he participated: cd, China Dragon China Dragon.
In 2005, China's automobiles were still in their infancy, and after opening up from scratch, independent car companies represented by Geely were looking for breakthroughs in design and technology.
Starting with the Chinese Dragon, Geely has been on the road of integrating car design and Chinese culture, all the way.
The 2013 Shanghai Auto Show was a key juncture.
At that year's Shanghai Auto Show, Geely unveiled the KC Concept, the first of a decade of Geely design. Its production version is the 2015 space, configuration, power, and positioning are the top domestic - the beautiful Chinese car Borui.
It was also from 2013 that Geely has a product that truly benchmarks against the mid-to-high-end models of international brands, not only stacking, but also design. As early as ten years ago, Geely was already emphasizing Chinese cultural imagery such as the West Lake Broken Bridge.
When it comes to the product image, Geely's first ripple grille based on Chinese culture and brand core was unveiled.
With the ripple grille, Geely has created a distinctive brand super symbol in the gasoline era: ripples, which is also rare in the past decade, and you can see the design elements of designed in China at a glance.
In the past ten years, Geely has gradually transformed from fuel drive to intelligent electric vehicles, and Geely is also looking for transformation opportunities for Chinese automobile design in the wave of energy replacement.
November 18, 2015, Guangzhou Auto Show.
At this Guangzhou Auto Show, Geely launched its first pure electric sedan. With the next series of new energy models such as Borui GE, Emgrand GSE, Geometry A, etc., Geely's ripple aesthetics have also begun to get rid of the traditional form of gasoline vehicles.
A very interesting angle is that from this period, the Geely brand logo is also transforming to a new era of flattening and technological simplicity. In the past three years, Geely has updated three versions of the logo, and it will be completely flattened on the Xingyue L in 2022.
Flattening is not just the end of the Geely logo.
In 2023, we ushered in the year of super involution of China's smart electric. Behind the competition of hundreds of boats, the starting gun has been fired in the knockout round. The Geely Galaxy sequence has become the name we can't avoid in 2023.
This not only includes the sales of the Galaxy series - the monthly sales of the Galaxy L7 have exceeded 10,000 in successive months, but also the new exploration of the Galaxy series for China's first-value pure electric design.
Geeat takes advantage of the new design of the Galaxy E8 to give the Galaxy sequence a new design language in the electric era:Ripples of light
Extending from the ripples of light, a series of design memory points that combine Chinese aesthetics and modern intelligent technology, such as the Galaxy E8's Flying Eaves Tiger Vision and the Three Pools Reflecting the Moon, are all bright colors in the 2023 Chinese automobile design trend.
Standing in 2023 Looking back at 2013, this decade is not only a decade in which Geely has gone from oil to electricity and two generations of ripples, but also a decade in which China's automobiles have achieved energy upgrades, design upgrades, and more critical industrial upgrades.
At the forum, Geely Design and the China Academy of Art jointly released the first edition of the Chinese Design Discourse System.
Chinese design is striving to become an international definition. This is not only our feeling after participating in the forum, but also the aesthetic pattern of China's smart electric vehicles in 2023 outside the technological competition.
Geely's smart electric vehicles, represented by the Galaxy E8, hope to become the "Tianyuan" in the new global automotive landscape through the oriental design of the new era.
Design is not only an important reference criterion for consumers when choosing products, but also a key element in determining product quality, and it is also the core competitiveness of Geely Automobile, Gan Jia's reading of these words contrasts with the PPT displayed by Chen Zheng.
The picture shows the fieldwork report completed by the Geely design team before the birth of the Galaxy E8 into the lives of users in different regions, generations, genders, and social backgrounds in China.
After crossing the distance of 3,600 meters above sea level and crossing the living Xi of different climate zones in the north and south, Geely hopes to promote the next era of intelligent pure electric with a design method that arouses the common aesthetic emotions of the Chinese nation.
Summed up in Chen Zheng's original words at the forumThis year's Geely Design is working hard to build a discourse system for Chinese automobile designWith design as the carrier, we disseminate culture and aesthetics
So we naturally think of "beauty and beauty".
This word comes from "Fei Xiaotong Cultural Consciousness", which refers to the mutual tolerance and Xi of excellent cultures of different countries, but how to achieve true beauty and commonality
At last week's design forum, Atsuhiko Yamada, who once served as the chief designer of Mazda and was the driver of the world's Soul of Motion design style, said this: good design is not only powerful, but also universal Good design is not only powerful, but also universal.
Universal value refers to the value that the culture of a certain nation has applicable to all mankind. This universality is not only reflected in words, clothing, and world view, but also in the field of aesthetics.
Going back to our business, we can simply say: if a car is really good-looking, then designers from different countries like it.
A smart, pure electric universal car with Chinese aesthetic characteristics, this is the product connotation that Geely designed to give to the Galaxy E8.
From the perspective of product evaluation, we will look at 0199 wind resistance coefficient, 48-inch 8K giant screen, digital landscape intelligent cockpit, 5 minutes of energy replenishment of 180km, 3Breaking 100 in 49 seconds, etc., reflects the parameter configuration of the 2023 intelligent pure electric competition intensity.
But behind the parameters, it is Geely Design's efforts to sharpen its sword for ten years.
These efforts are reflected in the research of users across China before designing a carIt is reflected in the blue wisps of Geely's design in the past decade, from the beautiful Chinese car Borui to the Galaxy e8, which wants to be the most beautiful pure electric flagship car.
And in addition to all of the above, we also found a deeper, more detailed angle.
On September 5 this year, the first class of the Geely Class of Automobile Clay Model of the Academy of Fine Arts of Jingdezhen Ceramic University held a closing ceremony and the opening ceremony of the achievement exhibition.
In the 50 years since GM first applied clay models to automotive design and development in 1972, clay models have been at the heart of modern vehicle design processes. Every automotive designer starts their career with their first clay model.
At last week's Automotive Design Forum, a clay model designed by Geely Ban was placed in the most conspicuous position outside the venue.
What angle is this?Industry-university linkage and industry-university-research cooperation are essentially an effective combination of various production factors needed to promote technological innovation.
So, if we only talk about the Galaxy E8, it's not enough to just write about the product today.
From the Galaxy E8 car itself, to the old and new decades of Geely's design behind it, and then to the industry-university linkage of Jingdezhen Ceramic University, these people and things are put into the background of the era of China's automobile design, which is the significance of independent car companies represented by Geely and shouting for China's automobile aesthetics.
There is such a PPT on the forum: from the 1960s to the 2000s, the world's automotive design discourse system has undergone many changes, and Germany, the United States, Japan and South Korea have taken turns.
In the 20s of the 21st century, an era of pure electricity and intelligence, it may be the best time to build a Chinese design discourse system.
By mid-December, we have seen too many domestic pure electric vehicles rise this year, and more domestic pure electric models will be unveiled at the end of the year.
What makes us happy is that while the value of Chinese cars is soaring, aesthetics and design have more pursuit with Chinese characteristics. China's pure electric and Chinese car design will go hand in hand in 2023.
With a higher field of vision, will Chinese auto design usher in its own design discourse system in this decade?
Geely Design, along with other Chinese car companies with high aspirations, is on this path.