As we all know, with the acceleration of the pace of life of Chinese people, China's takeaway industry has developed very rapidly in recent years. For many young people, in order to work more efficiently and live a more relaxed life, they often solve the problem of eating by ordering takeout, which has brought opportunities to many catering businesses and achieved a huge takeaway market.
According to the data, as of June 2023, the scale of online takeaway users in China has reached 53.5 billion people, an increase of 13.72 million from December 2022, accounting for 49 percent of the total number of Internet users6%；In addition, according to relevant statistics, it is estimated that the market size of China's takeaway catering industry in 2022 will be 941.7 billion yuan, an increase of 16% compared with last year.
It can be seen that the food delivery industry is getting bigger and bigger. However, for this phenomenon, some industry insiders pointed out that the era of takeaway in China is about to come to an end, because there is a new industry that is accelerating its breakthrough, and it is prefabricated dishes.
I don't know if you remember that before the rise of the takeaway industry, the two companies that dominated the fast food market in China were Uni-President and Master Kong. At that time, these two companies relied on cheap and delicious instant noodles to win the support of the people, so they made a lot of money.
However, what they didn't expect was that it was not their peers who defeated them in the end, but the rapidly rising food delivery industry. The reason why takeaway is accepted by the public, mainly because of its convenience and speed, with the support of smart phones, customers can easily choose their favorite food as long as they move their fingers on the mobile phone, and the dishes can be delivered to the door within half an hour, which is very in line with the consumption Xi of contemporary young people.
Behind the popularity of the takeaway industry, there is an industry that has also quietly risen, and it is prefabricated dishes.
It has to be said that the emergence of pre-made dishes has made takeaway businesses enjoy unprecedented convenience, because it greatly shortens the time for delivery, and takeaway merchants only need to heat the prefabricated cooking package slightly and simply package it to the rider for delivery, which is very efficient.
However, can this kind of seemingly "brainless lying and earning" business really be done for a long time?Some people in the industry believe that the reason why many customers are still willing to order takeout online is mainly because they don't know that the takeaway they order is a cooking bag, and they think it is a traditional chef's stir-frying. When they realize that these pre-made dishes can be easily purchased themselves, how can people still spend a lot of money to order food online?This is patently unreasonable.
In fact, in recent years, the development of China's prefabricated food industry has been very rapid", showing a steady growth in market scale and huge development potential. According to the data, the scale of China's prefabricated vegetable market in 2022 will be 419.6 billion yuan, a year-on-year increase of 213%, it is expected to maintain a high growth rate in the future, and the market size will reach 1,072 billion yuan in 2026.
In the context of the skyrocketing market scale, more and more prefabricated food manufacturers are being favored by capital, such as Anjing Food, Yum China, Juewei Food, Meizhou Dongpo, Qianwei Central Kitchen, Weizhixiang, etc., which are currently giants in the prefabricated food industry. Some of them have even quietly entered the campus with advanced prefabrication technology, and the future is bright.
Therefore, we believe that when prefabricated dishes become more and more common in our lives and are gradually accepted by the people, prefabricated dishes are likely to gradually replace the takeaway industry in the future. At that time, we ordinary people may also buy pre-made dishes to eat on their own, and many takeaway businesses may be forced to change careers because of this.