Consumer electronics occupy a special place during the Singles' Day shopping season. From mobile phones and tablets to smart home devices and even more innovative technology products, this is the time when historic prices are set to fall. This is not only a time for businesses to work hard for the best, but also an excellent opportunity for consumers to pursue technology trends and enjoy digital life. The following is a simple inventory of the top 10 consumer electronics brands according to the ranking of the cumulative payment GMV of brands during the 2023 Tmall Double 11 early purchase event.
Ranked 10th on the sales list of consumer electronics brands, ASUS is one of the world's leading 3C solution providers, with a complete product line covering laptops, motherboards, graphics cards, wireless routers and mobile phone accessories. Best-selling products during this year's Singles' Day include laptops, mice, and wireless routersHisense ranks 9th on the list, the world's leading home appliance brand in terms of sales. Best-selling products during this year's Singles' Day are TVs, washing machines and refrigerators.
The 8th place in the sales list of consumer electronics brands is TCL, a world-renowned consumer electronics brand, focusing on intelligent terminal products and services, and is committed to bringing forward-looking technological experience and smart and healthy life to global users. The best-selling products during this year's Double 11 are TVs and refrigerators, among which 75-inch TVs and 55-inch TVs are favored by consumersRanked 7th on the list, Lenovo focuses on global development, continues to develop innovative technologies, and provides hundreds of millions of smart terminal devices to users around the world every year. Lenovo's best-selling products during Double 11 include mice and laptops.
Little Swan ranks 6th on the list, the leading domestic sales of washing machine brands, the best-selling products during this year's Double 11 are mainly washing machines, and the drum washing machines launched are favored by consumers;No. 5 on the sales list of consumer electronics brands is Xiaomi, one of the world's leading smartphone brands, which has built a huge consumer-grade AIoT platform. The best-selling products during this year's Singles' Day are smartphones, smart bracelets and smart body fat scales.
Huawei ranks fourth on the list and is the world's leading provider of ICT (information and communications) infrastructure and smart devices. Best-selling products during Singles' Day include smartphones and tabletsThe third place in the sales list of consumer electronics brands is Midea, and the consumer appliances business segment takes air conditioners, kitchen appliances and various small household appliances as its dominant products. The best-selling products during this year's Double 11 are small humidifiers, electric kettles, induction cookers and garment steamers. It is reported that the cumulative online sales of humidifiers have exceeded 1.7 million units.
Haier, the world's leading provider of solutions for a better life and digital transformation, ranks second in the sales list of consumer electronics brands. Haier Smart Home, a subsidiary of Haier Smart Home, creates a full-scene intelligent life experience to meet the needs of users to customize a better life. From a single product to a full-scene intelligent transition and upgrading, Haier Smart Home has taken the lead and opened up a new growth space for the home appliance industry. The best-selling products during Singles' Day 2023 are electric water heaters, gas water heaters, washing machines and refrigerators.
No. 1 in the sales list of consumer electronics brands is Apple, a world-renowned consumer electronics brand that has created hardware products including Mac computer series, iPhone smartphones and iPad tablets. The best-selling products during the 2023 Double 11 are AirPods Pro earphones, iPhone 15 series smartphones, and iPad tablets. The iPhone 15 Pro series, launched at this autumn conference, features titanium with a matte glass back panel and is powered by the A17 Pro processor.