With the increasingly fierce competition among peers in B2B platforms and the increasingly stringent changes in platform rules, many companies are looking for other online customer acquisition methods, such as independent foreign trade stations. Enterprises can use the independent foreign trade station to display enterprises and products, and let more overseas customers see their own ** and then retain customers, leave inquiries, and at the same time can use ** to enhance the brand image of the enterprise for brand promotion. Since there are many benefits of independent foreign trade stations, what should enterprises do?Build a marketing independent stationWhat about it?Next, Yuncheng Network will introduce it to enterprises.
1. Selection of name servers.
Without the domain name and server**, it will not be available. The choice of the domain name is equivalent to the address of the enterprise, which cannot be easily replaced, and the enterprise should try to choose an easy-to-remember and spelling when choosing a domain name, so that users can visit again or spread by word of mouth. It's best to use the brand name or keyword as the domain name, the former is good for brand promotion, the latter can give users an immediate idea of what the business does, and it is also good for Google SEO. In addition to choosing foreign servers, you also need to consider security and stability in the selection of servers, and don't just pay attention to **.
Second, ** easy to browse.
Foreign trade ** should be easy to browse and access, ** navigation should be clear, ** layout should be in line with the browsing Xi habits of target customers, on the basis of beautiful and concise pages to be easy for users to read, so that target customers can find what they want to know in a faster time, thereby avoiding the loss of ** users and increasing conversion opportunities. At the same time, you also need to pay attention to the opening speed of the **, if the opening speed is too slow, it will also allow more users to close it directly**, and to improve the opening speed, in addition to using foreign servers, you also need to simplify and compress.
3. Accuracy and timeliness.
The devil is in the details. If there are many errors, then users will think that the company is not professional and rigorous enough, so it is necessary to proofread the content to avoid mistakes as much as possible. And it is also necessary to update the content in a timely manner, so that users can get new information, and let users know that it is updated in real time and there is a special person to take care of it, which will also improve user conversion.
The above three points are introduced by Cloudway Network for enterprisesBuild a marketing-oriented foreign trade independent stationEnterprises need to pay attention to the precautions.
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