Reporter Chen Jingbin reports from Beijing.
The new era has given the automotive industry a new mission, and new technologies have led new changes in the automotive industry. At present, China's automobile industry is in a new development period of transformation and upgrading to electrification and intelligence, and it is also a key stage towards high-quality development.
In the face of great changes in the industry, how can Chinese automobiles lead the upward road of automobile brands?At the "New Era, New Change, New Momentum - 2023 China Auto Industry High-Quality Development Forum" hosted by China Business News on December 14, Wang Aihui, Group Brand Director of BYD's Brand and Public Relations Office, said that the key to the high-quality development of auto brands lies in sustainable solutions and disruptive technological innovation.
The high-quality development of the automotive industry is inseparable from the upward leap of automobile brands. When talking about the key to the high-quality development of auto brands, Wang Aihui said that the key is to provide sustainable solutions.
BYD adheres to the starting point and orientation of solving social problems, and develops itself through this process. BYD not only has automobiles, but also rail transit, through different solutions, from the perspective of sustainable development to build a solid brand, and has been very determined. Wang Aihui said.
In fact, it is. Thanks to Shenzhen's courage to be the first, encourage innovation, formulate standards, and give innovation opportunities and platforms for the first trial, BYD started the journey of global new energy vehicles in Shenzhen 20 years ago.
In recent years, BYD has "always taken solving social problems as the starting point", and has provided a green transportation solution of "pollution control and traffic congestion" in response to the two major bottlenecks of urban air pollution and traffic congestion, that is, "using electric vehicles to control pollution and rail transit to control congestion".
Taking "pollution control" as an example, BYD electric vehicles have also developed themselves while helping to start the "blue sky defense war" across the country. When the sales of traditional cars declined, BYD's new energy vehicles still maintained rapid growth.
According to the data of the Passenger Association, in the first 10 months of this year, China's new energy vehicles sold a total of 7.28 million units, a year-on-year increase of 378%。As of the first 11 months of this year, BYD has sold a total of 2.68 million vehicles, a year-on-year increase of 648%, which is just one step away from achieving the full-year target.
In addition to providing sustainable solutions, Wang believes that disruptive technological innovation based on security is also the key.
Wang Aihui said that the R&D technology of blade batteries is subversive, and safety is the fundamental requirement of new energy vehicles. "Blade batteries once pulled lithium iron phosphate back to the mainstream camp of new energy vehicles, and safety was the most important consideration. ”
Wang Aihui also said that the Yangwang is equipped with "Yun Yuan" technology, which can ensure the ultimate safety. "For example, you can float in the water in an emergency, make a U-turn on the spot, or jump on the spot. Even if one wheel bursts at high speeds, it can drive normally and safely through calculation perception when there are only three wheels. ”
In addition, Wang Aihui believes that technological innovation according to customer needs is also subversive. "For example, we have the DM-i Super Hybrid and the DM-P King Hybrid to meet the needs of different people. DM-i can achieve a range of more than 1,200 kilometers on a full fuel and full battery, while DM-P can be fast and economical, solving the contradiction between extreme performance and extreme performance. In addition, in April this year, we launched the "Yun Yuan" technology, becoming a Chinese car company that can independently master the intelligent body control system, including Yun Yuan-C, Yun Yuan-A, Yun Yuan-P and other products, which will greatly improve the driving experience of consumers from the dimensions of comfort, handling, safety and off-road. ”
Through technological innovation and R&D strength, BYD is leading a new era in China. BYD's battery technology is leading the industry trend, the company has 100% independent research and development, design and production capacity in the field of batteries, covering consumer 3C batteries, power batteries, solar cells and energy storage batteries and other fields, forming a complete battery industry chain. In particular, BYD is the world's largest lithium iron phosphate battery manufacturer in terms of production capacity, and has successfully promoted the green development of the new energy vehicle industry.
In the first three quarters of 2023, BYD's R&D investment reached 24.9 billion yuan, significantly exceeding its net profit in the same period. Up to now, BYD's R&D investment has exceeded 100 billion yuan, and more than 90,000 R&D engineers have been invested.
From a global perspective, according to the data released by the authoritative research agency Marklines, BYD's sales in the first half of this year surpassed Mercedes-Benz and BMW, entering the top ten in the world for the first time, becoming the first car company in China to achieve this milestone. In the third quarter of this year, BYD went one step further, and its sales in the quarter rose to ninth in the world.