qHow can I get more sales on Etsy?
a:This is the top concern for many Etsy sellers.
Etsy is a well-known marketplace for handmade, vintage, and handmade products. With its growing popularity, more and more sellers are doing business on this platform. To outperform your competitors and increase your revenue, you may need some good tips.
Here are 15 great tips for you!It can help you increase your sales on Etsy effectively!
Build your own brand
Building a brand is essential for standing out from the crowd and increasing your Etsy salesCrucially
A brand is how customers feel and think about you when they buy your products or enjoy your services. From store appearance to customer service, branding can be perceived in every aspect of your business.
To build your own brand, you can:
Make an engaging logo and store name.
Personalized products are available.
Photograph unique products**.
Customise to match your brand**.
Tailor customer service to target groups.
Fill in keywords in your contentThis is very important to increase the visibility of your product. Because.
Shoppers enter keywords into the search bar to find your products
Etsy uses keywords to determine if your products are suitable for inquiry
The more precise and relevant your keywords are, the better your chances of your product ranking at the top of the results page.
When it comes to choosing keywords, long-tail keywords have a higher conversion rate than short-tail keywords with high competition. Often, if people search using a specific term, they may have a goal and tend to order the product on the results page. As a result, it's a good idea to include high-traffic long-tail keywords in titles, descriptions, tags, attributes, and categories.
To find such keywords, you can refer to the terms in the Etsy search box drop-down menu.
For example, you're selling a women's maxi dress, but you don't know what keywords to put in the title or tags. In this case, enter "long skirt" in the search box, and many terms will automatically pop up, such as "women's long skirt", "girl's long skirt", "long skirt sewing pattern", "long skirt length", etc. These descriptive and related phrases can be included in product titles and tags.
Additionally, you can search for keywords from other search engines or keyword tools like Google Chrome and Ahrefs. These tools can also help you find the right keywords.
Edit an appealing product description
An attractive description shows more details about your product and entices customers to make a purchase. It tells not only what the product is, but also how to use it step by step and what benefits it will bring to the customer.
In the description, you should:
Emphasize the unique features of the product.
Including product material, color, size, style, variation, packaging quantity and other specifications.
Clarify how your product works and develop the ultimate how-to guide.
Explain how it can be convenient for your customers.
The first few lines of the description are always the first thing customers see on the product detail page. So, when editing your description, be sure to write down the most important points first.
Shoot eye-catching products**
Shooting eye-catching ** is essential for a bigger boost to sales on Etsy. On the one hand, Etsy is a handicrafts and handicrafts-based marketplace, so people come here to buy aesthetic products. The product** may be a key factor influencing their decision. On the other hand, eye-catching ** can differentiate your product from your competitors' products, resulting in more sales.
Here are some photography tips you can refer to.
Take photos in natural light, not under a harsh light line with dark shadows.
Choose a clean background.
Showcase different options to let your customers know what they can choose from.
Use props to show the size of the product.
Show product details with close-ups**.
Take a picture to show the customer how to use the product in a specific scene.
Add descriptive text to help customers understand**.
The first ** usually appears in search results. It can influence whether customers click on your product at first glance. So, make sure that this one shows your product clearly.
Set a reasonable ** for your product
* is a key factor that directly affects sales. Reasonable** can increase the chances of getting more sales on Etsy. ** will reduce conversion rates, while low prices can hurt your bottom line.
Therefore, it's best to implement a pricing strategy when pricing your products. Along the way, consider your unique selling points, customer base, and competitors. Then make sure that ** is in line with the key criteria you set.
Free shipping is available
With the growth of e-commerce, today's consumers prefer products with free shipping options. Etsy also claims that products with free shipping are prioritized to improve rankings.
But offering free shipping doesn't mean sacrificing profits. You can include shipping costs in your products. What's more, you can set a minimum order amount to get free shipping to ensure a reasonable profit.
Optimize low-converting products
When done correctly, low-converting products can be improved to make sales on Etsy.
A customer might view a product or open a link to a product on a search results page, but end up not making a purchase. This reminds you to see what issues exist in your list. You can check things like listing quality, keywords, and **.
New products are added regularly
On Etsy, new products can get free traffic for a certain period of time. This means that if you add new products on a regular basis, you may get consistent traffic to your store.
When you only have a few dozen listings in your store, it's a good idea to add more listings to attract customers. Adding variations to an existing product is an option. In addition, you can conduct product research and develop new products to solve problems that your competitors have not been able to solve.
Cross-sell in your store
Cross-selling is the sale of related or complementary products, such as toothpaste and toothbrushes. Proper cross-selling can add value to your product and motivate customers to buy your product at a higher price, which can increase your total sales.
With this sales tip, you can offer accessories that work with the products you've already purchased, or create **sales of the products you're selling. It is important to note that you should understand the needs of your customers and provide the add-ons they want.
Provide excellent customer service
Great customer service is essential to creating a satisfying shopping experience and increasing customer retention.
Before the order is shipped, you will need to contact the customer via email or ** and confirm the order information.
Once the order is shipped, the tracking number is synced in time so that customers can track their package.
Once a customer receives their order, kindly send a message asking how they feel about shopping so that you can understand what they are not satisfied with and improve.
For any inquiries regarding returns and exchanges, you need to respond within 24 hours and provide a reasonable solution.
Get the most out of Etsy ads
Etsy ads are an effective tool to increase product visibility and increase sales. With this marketing method, your listing can be featured throughout Etsy and rank at the top of the search results page.
To get the most out of your Etsy ads, we recommend you:
Set a sufficient daily budget for your ad lists (this is a quick test of which lists are worth serving).
Go ahead and advertise high-quality listings (listings with high conversion rates).
Track underperforming ads and refine relevant listings (you can turn off consistently underperforming ads).
Don't let the total budget of your ads exceed the profit you'll make from these listings.
Make the most of social**
Social** provides another way for customers to find your products.
Among the different social platforms, Pinterest is probably one of the most powerful platforms for promoting Etsy products. Etsy itself has a customer base of over 5 million on Pinterest, surpassing other social channels. Moreover, Pinterest is loved by people because users can get inspiration on this platform. Moreover, an Etsy shop with aesthetic products is more likely to be liked by users from this channel.
When you launch a new product, you can be notified of your followers on Pinterest. Give them coupons or discounts and tell them in detail how to use your products. It's a great way to invite them to place an order.
You can also share some useful information with them to build a good relationship that may convert into sales in the long run.
Create campaigns with user-generated content
User-generated content (UGC) is text, reviews, and comments created by customers. This type of content can be reliable evidence of whether a product is good or not, for your potential customers. Using UGC to promote your products will increase the confidence of these customers to buy.
You can include a thank you card in your product packaging to encourage customers to post a review with ** or **. The product can then be re-promoted using their content on your marketing channels.
You can also reference what customers have shared about their shopping experience on social media. But remember to ask for their approval before doing so.
Reward customers with repeat purchases with discounts or giveaways
Repeat customers are loyal customers, and they are likely to bring in more sales than new customers. To thank them, offering discounts or giveaways is a great way to maintain your relationship and will help increase purchases in the future.
To implement this tip, you can create a coupon and share it with those customers*** or send them a giveaway in their order.
Create a mailing list
Mailing lists are very helpful in generating more sales on Etsy. However, the email address from the customer is not available to the seller. To compensate for this, the following two ways are effective.
Create a blog and call on your target audience to subscribe to your blog.
Add your email address to your social profiles and encourage your customers to subscribe to your emails.
Once you've created your mailing list, you can promote your products or services through email on a regular basis. For example, share your new products and great deals with your subscribers, or recommend holiday products for a specific period.
Conclusion
How to increase sales on Etsy?In fact, you don't need to implement each strategy specifically, but choose one or several strategies that are suitable for your business and combine them to implement. Best wishes to all Etsy sellers, 2024 "214 Valentine's Day "Business is booming, creativity is limitless, and the future is full of success and prosperity!