According to reports, Audi is slowing down the launch of its electric models to avoid burdening factories and dealers at a time when the growth of electric vehicle sales is slowing.
According to the report, Audi CEO Gernot D?In an interview, Llner said, "The first thing we think about is the order and density of releases that the organization can afford. In the end, we decided to spread out so as not to overwhelm the team and dealers. It is reported that Audi plans to launch 20 models by 2026, half of which will be pure electric models.
The launch of the Audi Q6 e-tron has been delayed several times due to problems with Cariad, the software division of the Volkswagen Group, and it is expected to roll off the assembly line in the second quarter of next year, when the Audi brand will start a new car offensive. Audi will also launch another electric model and two internal combustion engine models next year, with a third internal combustion engine model scheduled for 2025.
d?"The benefits of electric vehicles are gradually being seen by consumers," Llner said. With these three models, the new electric vehicle, the new generation of plug-in hybrids and the internal combustion engine model, we are positioned to be robust and flexible in the transition phase. ”
According to reports, this week, the top management of the Volkswagen Group gathered in Berlin to discuss how to make the underperforming Volkswagen brand more profitable and how to stop the decline in the Chinese market.
In order to achieve better development in the Chinese market, Audi and SAIC Motor (600104) reached an agreement in July this year to accelerate the development of electric vehicles through cooperation. The relevant person in charge of SAIC said at the time that the two sides agreed that China's auto market is undergoing an unprecedented transformation, so it will further deepen strategic cooperation to provide a guarantee for achieving a win-win situation.
d?"At the moment, we are still an important player in the field of internal combustion engines. Our mission with our partners is to make the Audi brand an important player in the field of e-mobility as well. ”
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