The superhero blockbuster "Aquaman 2" was recently released, and it won 40% of the film schedule with a strong attitude on the first day, accounting for 61 percent of the box office9%, which overshadowed domestic films in the same period. Behind this prosperity, however, lies a disturbing word-of-mouth phenomenon.
After the midnight premiere, a large number of five-star reviews appeared on social platforms, including many words of praise for the film's special effects and plot. But what is puzzling is that these praises appeared too early, even earlier than the end of the movie, raising doubts about the trolls' scores. A similar situation has also appeared on professional film reviews such as Douban**, and the hot reviews are full of bad reviews and ridicule of publicity methods.
For the general audience, the aesthetic fatigue of superhero genre movies is getting worse. Although "Aquaman 2" is at the level of graphics and special effects, it is limited by the constraints of the entire DCEU, and there are no surprises in the plot, which is more like a commercial blockbuster produced on the assembly line. Such a performance makes one wonder, when does a neat and solid plot and special effects become the highlight of a movie?
In this context, the emergence of a large number of five-star reviews is particularly abrupt. It is understood that part of these praises comes from the activities of the viewing group. Disney and Warner have adopted a two-handed strategy in domestic promotion, on the one hand, they have received praise by inviting ** and KOLs, and on the other hand, they have done large-scale free movie-watching activities in key cities. These groups often ask viewers to give at least four-star reviews as "homework".
Such behavior undoubtedly misled the audience and cast a shadow on the film's reputation. According to the data given by the professional platform, the total box office performance of "Aquaman 2" is not optimistic, ** only 23.3 billion. Obviously, the market has realized the problem of the movie's real word-of-mouth, and it is expected that the film's schedule and box office will drop sharply after the limited fan enthusiasm is exhausted two days before its release.
At present, "Aquaman 2" is on the cusp. Despite the positive first-day box office, the long-term box office outlook is not promising. For this movie, how to stabilize the position after word-of-mouth fermentation will be the biggest challenge in the future. For the audience, maintaining independent thinking in many evaluations and not being swayed by false word-of-mouth is also a test that should not be underestimated.