Teaching and training teachers who can't speak golden sentences are not good anchors.
And the recent topic events of Dongfang Selection tell us that the golden sentences of good anchors are not necessarily from anyone.
Mother-in-law fan group.
Control the live broadcast room.
Master of Golden Sentences: "Dong Yuhui's character has been challenged.
On the 13th, many topics such as "Dong Yuhui's small composition", "Dongfang Selection CEO said that Dong Yuhui's annual salary is more than 10 million", "Dong Yuhui responds to the small composition incident again" and other topics appeared on Weibo hot search.
originated from a remark made by Dongfang Selection Douyin account in the comment area a week ago.
Because of the business collaboration issue within the company, such as "who is the hand of the promotional copywriting of the first company", the relevant parties have fallen into a polemic.
is such a seemingly simple thing, and the result is that Dongfang selects hundreds of thousands of fans, and the stock price has accumulated nearly 20% in three days, and competitors have taken advantage of the wind to increase fans.
For the live broadcast industry where "fans are productivity", the impact is not small.
can create such a big influence, Dong Yuhui's "mother-in-law" fan group is indispensable.
This group of fans who admired Dong Yuhui's personal talent and were attracted to the live broadcast room of Dongfang Selection are mostly middle-aged and elderly women, and the positioning of "mother-in-law" also comes from this.
Since Dong Yuhui's "debut" from the live broadcast room of Dongfang Selection, the mother-in-law's group has grown day by day, and even has the taste of "rice circle", they often fight for Dong Yuhui's interests and wage war against Dongfang Selection, including but not limited to improving Dong Yuhui's treatment, prohibiting the company from squeezing Dong Yuhui's value, etc.
This time, the mother-in-law group went on the expedition, and the destination was the live broadcast room of Gaotu Jiapin.
On the evening of the 11th, many netizens with orange signs on their heads poured into the live broadcast room of the competing Gaotu Jiapin to "report", calling "The splashing wealth sent by Oriental Selection, you have to catch it".
The popularity of the live broadcast room skyrocketed for a while, and there were only a few in the past.
The scale of 10 or a few hundred people exceeded 10,000 that night.
Some netizens bluntly said: "There is only one Dong Yuhui between Gaotu and Dongfang Selection." ”
Fanquan culture. Repeated horizontal jumps.
Since the beginning of this year, the fan circle culture has gone from the entertainment circle to the sports circle, and now it is about to sweep the live broadcast circle
In October, national table tennis player Wang Chuqin was photographed at the airport, and the ** angry "fans" went viral on the Internet. After the incident, he issued a public statement, calling for a boycott of "fan circle" behaviors such as follow-up and proxy shooting.
At the National Diving Championships held at the end of last month, Quan Hongchan lost to her national teammate Chen Yuxi and won the runner-up in the women's single 10-meter platform event. During the reporter's interview with Quan Hongchan, a fan at the scene loudly accused the referee of pressing the score, and Quan Hongchan, who has always been not good at talking, couldn't help but sigh to the fans: "Don't talk", which looked extremely embarrassing.
In the men's 500m (1) final, Lin Xiaojun collided with teammate Liu Shaoang in the final of the short track speed skating World Cup in Beijing last week. In the case that Lin Xiaojun publicly apologized to his teammates, there are still a large number of Lin Xiaojun's fans on social ** who are disrespectful to Liu Shaoang.
On the afternoon of the 12th, Lin Xiaojun updated Weibo, earnestly hoping that extreme fans would "not abuse the national team, coach and other teammates in the name of liking me".
The chaos of the "fan circle", which has been condemned in the entertainment industry for many years, jumped horizontally to the sports circle, and the behaviors such as trampling and leading wars, insults and slanders are like reproductions.
In this regard, the official Weibo of the Chinese Olympic Committee also issued an article "Resolutely resist the chaos of the "fan circle" and focus on the overall situation of the cause", condemning similar uncool behavior.
Although the mainstream** and official channels have "declared war" on the sports rice circle, and the athletes in the center of the whirlpool have also gone down in person, trying to persuade the "illegitimate meal" to converge, but it seems that it has had little effect at present.
Like the athletes, Dong Yuhui, who has eaten the fan dividend, is not the first time that he has been eaten by this kind of fan circle culture.
In November last year, Chu Yin, a former debater and Ph.D. at the Chinese People's University, defined Dong Yuhui as a "90s Reader's Digest" level, and was subsequently subjected to online abuse by fans.
In January this year, on a poster, Dongfang Selection arranged its anchors Shi Ming and Dong Yuhui around Zhang Chaoyang, causing mutual dissatisfaction between Dong Yuhui's "only fans" and Shi Ming's "praise group".
In the "small composition" issued in response to this incident, Dong Yuhui also bluntly expressed his disagreement with the fan circle culture.
I am against the fan circle culture, and I am also against stigmatizing anyone with ulterior motives in the name of "fan circle". Companies don't agree, we don't, consumers don't agree. ”
I don't know if the "mothers-in-law" will see such a response from "Dong Son-in-law", whether they will be able to match their behavior, and the more than 10,000 ** who poured into the live broadcast room of competing products will be able to flow back.
Naruya fan. Defeated also fans?
Without Dong Yuhui's Oriental Selection, it is unknown what kind of achievements Dong Yuhui will have if he leaves the Oriental Selection, but Dong Yuhui has attributed his popularity to accident and luck many times, indicating that at least for now, compared to Li Jiaqi, who was praised by fans as "floating", Dong Yuhui is still sober.
And for fans, sometimes they are reluctant to wear such a title on their heads.
Many people said fiercely: they are not only fans, but also consumers, and the consequences of the stigma of the "fan circle" should not be borne by consumers.
As a competitive product of New Oriental from the field of education to the field of live broadcasting, Gaotu has steadily obtained the wealth from the sky this time.
Chen Xiangdong, CEO and founder of Gaotu, appeared in the live broadcast room of Gaotu on the evening of the 12th, and also expressed his attitude towards the fan circle culture.
There is no good or bad in the fan circle culture itself, and it cannot be denied narrowly. ”
Everyone will join different circles, and different circles will give personal emotional value and energy. ”
Some live broadcast industry insiders once described the relationship between fan circle culture and live broadcast ecology as follows: "Only fans whose emotions are easily manipulated like to keep placing orders in the live broadcast room." Those who are emotionally stable, and who don't even watch live shopping, are not the financiers at all. ”
To a certain extent, the rapid rise of Dongfang Selection on the live broadcast track is inseparable from the help of the fan circle, but now that it is involved in the whirlpool, the loss of real gold should not be underestimated.
For Dongfang Selection, at present, what is more difficult than selling goods is how to maintain a benign interaction with fans, counter the backlash of fan circle culture, and stabilize the appeal of the head anchor to fans and loyalty to the company.
In fact, not long before the press release, a chat record within Dongfang Selection had been circulated on the Internet. The content shows that Yu Minhong is currently facing the situation of choosing between CEO Sun Dongxu and head anchor Dong Yuhui in the East.
Although the refutation of rumors came quickly, what kind of result this crisis will give to the public is already a blockbuster news waiting for a place on the hot search list.
Proofreading: Wu Xingfa.
Reference article: In the live broadcast room of "Fan Circle" cultural spread, Dong Yuhui's fans "called the board" Oriental selection?
Author: Wu Xiaxue.
Why is it said that the sports fan circle is an irrepressible trend of the times?
Author: Zhang Bin.
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