Since 2017, the country has set up May 10 as the "China Brand Day", which also marks the rise of "playing a leading role in the brand" to an unprecedented height. In order to build a well-known brand in China, Guangzhou Huanya Cosmetics Technology Co., Ltd. attaches great importance to its own brand building and is committed to becoming a first-class brand in the beauty industry.
Founded in 1991, Uniasia Group is a comprehensive beauty and cosmetics high-tech enterprise, with Hu Xingguo as the chairman of Uniasia Group, Wu Zhiming as the president of Uniasia Group, and Hu Genhua as the marketing president of Uniasia Group.
Since its establishment, Uniasia Technology has focused on the strategy of high-quality famous brands, using its own core technology to find independent brand positioning and specific audience groups, making efforts in special effects, cultural identity, and personality differences, accumulating rich experience and technology, shaping a distinct and professional brand image, and creating a variety of word-of-mouth hits.
For 8 consecutive years (2013-2020), the "Meifubao" brand of Uniasia Technology has been rated as the first cosmetic sunscreen product in China by the cosmetics newspaper, and has won the titles of "Guangdong Famous Brand Product", "Guangdong Famous Brand" and "Well-known Trademark".
The "Franlinka" brand focuses on natural skin care, improves the immediate soothing effect of the skin and skin tolerance, and has won the titles of "Guangdong Famous Brand Product" and "Guangdong Famous Trademark".
Ziyuan SEEYOUNG" brand focuses on silicone-free and sulfate-free scalp care formula, and the products are precisely positioned to care for the scalp, gently cleanse and prevent hair loss, and have won the titles of "Top Ten Brands" and "Best Brands" of Watsons for 7 consecutive years, and won the titles of "Guangdong Famous Brand Products", "Guangdong Famous Brands" and "Guangzhou Top 100 Quality Brand Consumption Famous Brands". “
After years of development and accumulation, "Meifubao", "Franlinka Franic" and "Ziyuan Seeyoung" have become a beauty and personal care brand with a certain influence and strong reputation in the domestic beauty and personal care industry, and have accumulated a group of loyal user groups.
According to Euromonitor survey data, in terms of retail channel sales volume (pieces) in the Chinese mainland market in 2022, "Meifubao" is the first brand of domestic sunscreen sales;In terms of retail channel sales in Chinese mainland market in 2022, "Ziyuan seeyoung" is the No. 1 silicone-free scalp care brand in ChinaIn terms of retail sales in a single year in 2022, "Ziyuan SEEYOUNG" is one of the world's top three natural plant-derived silicone-free scalp care brands.
In addition to Meifubao, Franlinka Franic and Seeyoung, in order to meet the demands of consumers of different preferences and different age groups, Uniasia Technology has gradually launched a number of personalized cutting-edge brands such as SkynFuture, Peptide Gittamy, Miofurmi, Keep·Y, Seekclean, and Gingerfom. The brand matrix with complementary advantages will further enhance consumer stickiness and expand brand awareness while increasing market share.